2D Concept & Marketing Artist (Digital Gaming)

About the position

Mattel is seeking a versatile 2D Concept & Marketing Artist who brings a creative flair to both in-game visual concepts and marketing/UA asset production. This unique hybrid role focuses on crafting compelling 2D characters, props, environments, and key-art visuals that inform production pipelines, as well as producing polished, performance-driven ad assets for UA campaigns and store presence. You'll join our art team, reporting to the Art Director with a dotted-line relationship with the Senior Manager of Growth, collaborating with products, UA, and creative teams.

Responsibilities

• Develop and iterate 2D art assets (characters, props, environments, UI concepts) aligned with creative briefs.
• Produce thumbnails, mood boards, and polished key-art for external developers and pitch decks, aligning to Mattel’s brands.
• Demonstrate a flexible artistic approach, adapting easily across multiple art styles and genres.
• Ensure brand consistency and adherence to style guidelines across all assets, whether produced internally or by external partners.
• Design impactful marketing creatives: app-store banners, splash screens, social-media ads, and UA campaign visuals.
• Collaborate with UA managers to create A/B test-ready creatives optimized for conversion, and work with analytics and production teams to iterate designs based on performance data.
• Adapt UA art compositions/formats for multiple platforms.
• Work closely with production, participate in brainstorming, sprint planning, and pipeline reviews.
• Maintain deadlines, delivering assets in a timely manner.

Requirements

• BA/BS in Illustration, Graphic Design, Fine Arts, or equivalent.
• 5+ years as a 2D Concept Artist, ideally in game/art pipeline environments.
• 2+ years designing UA or promotional game assets (e.g., banners, icons).
• Exceptional digital painting, strong composition, visual storytelling; proficiency from thumbnails to final art.
• Strong proficiency in industry-standard art software (e.g., Photoshop, Illustrator, Figma, Maya, Unity).
• Strong communicator within cross-disciplinary teams.
• Proactively incorporate feedback, take swift action, and provide timely updates without prompting.
• Data/marketing-savvy including basic analytics for UA creative insights.
• Exceptional organizational, multitasking, and time management skills, with a commitment to meeting deadlines and maintaining high-quality standards.
• Ability to manage a high volume of assets and keep files clean.
• An enthusiastic attitude, adaptability, and eagerness to collaborate effectively in a dynamic environment.
• A portfolio demonstrating both concept-art and marketing assets formatted for UA/store use.
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

Nice-to-haves

• Experience with IP and maintaining brand fidelity.
• Skills in animation for key UA assets.
• Aid in visual storytelling via storyboards or promo visuals.
• Experience working in Unreal.

Benefits

• Competitive total pay programs.
• Comprehensive benefits.
• Resources to help empower a culture where every employee can reach their full potential.