360 Senior Director of Marketing Catalog Artist

About the position

Our client is the world's largest music company. We are looking to add someone to this team who can share the company's passion for commitment to connecting people through the power of music. This company has worldwide reach. This is an excellent opportunity for the right individual. If interested in exploring this great opportunity, please apply directly at www.datrose.com/careers. Veterans are encouraged to apply.

Responsibilities

• Lead holistic marketing strategies growing audiences across generations-engaging active fans, reactivating lapsed ones, and introducing timeless music to new listeners.
• Reignite nostalgia with compelling storytelling and targeted content reconnecting fans with the music they love.
• Oversee and evolve long-term brand plans for legacy artists, establishing narrative arcs, anniversaries, and creative franchise opportunities.
• Expand emerging artist brands and visual identities that resonate with new generations of fans and reflect contemporary culture.
• Build and manage 360 marketing campaigns across DSPs, digital media, creator partnerships, retail, physical product, social media, and artist channels.
• Collaborate and develop a focused e-commerce strategy, including exclusive D2C product drops, timed activations, and bundled offerings across vinyl, apparel, collectibles, and limited editions.
• Collaborate with CRM, audience development, digital, and commerce teams to integrate fan insights and deliver personalized experiences.
• Work closely with artist management, estates, creative teams, and external partners to ensure authentic, impactful storytelling and brand alignment.
• Use audience data and performance metrics to refine campaign strategy, targeting, and creative execution.
• Manage marketing budgets, timelines, and cross-functional teams to ensure campaign success from concept to post-launch.

Requirements

• College Degree
• 5-8+ years of experience in music, entertainment, or brand marketing with a proven record of strategic, audience-first thinking.
• Deep understanding of catalog music and the cultural, emotional, and commercial power it holds.
• Experience in building campaigns that appeal to both nostalgic fans and modern audiences.
• Proven success in developing and launching creative content, digital campaigns, physical products, and fan activation.
• Strong knowledge of digital and social platforms, DSP ecosystems, and creator/influencer landscapes.
• Ability to synthesize fan data, CRM insights, and market trends to shape strategy and creative execution.
• Exceptional leadership, communication, and project management skills.
• Collaborative, imaginative, and strategic mindset with a passion for music storytelling.
• Experience working with artist managers, estates, and cross-functional internal teams.

Benefits

• 3 Month contract position
• In Office Mon-Thur 9AM PT - 5PM PT
• Remote Fridays 9AM PT - 5PM PT