About the position
Kontakt.io is building the platform that care operations run on. We reduce waste, cut costs, and improve revenue by improving throughout asset utilization and staff productivity. Our platform uses AI, RTLS, and EHR data to enable self-learning agents to automate workflows, adapt in real-time, and orchestrate all of care delivery operations. Easy to deploy and scale, it gives a clear picture of spaces, equipment, and people, eliminating inefficiencies and enhancing the patient experience. With measurable 10X ROI and over 20+ use cases, Kontakt.io is the go-to platform for better and faster care delivery operations. We are seeking a results-driven and strategic Account-Based Marketing (ABM) Professional to join our growing marketing team. As an ABM Professional, you will play a key role in developing and executing high-impact ABM programs designed to engage our most strategic target accounts. This hybrid role, based in New York, offers the opportunity to work closely with dynamic marketing and sales teams to create tailored strategies that drive growth, deepen customer relationships, and accelerate revenue. The ideal candidate has a deep understanding of ABM strategies, enjoys collaborating across cross-functional teams, and has the ability to deliver measurable results.
Responsibilities
- Develop and execute end-to-end ABM campaigns targeting high-value accounts, with a focus on personalized marketing initiatives that drive engagement and sales growth.
- Partner closely with sales to understand account needs, challenges, and goals—aligning marketing efforts to support and maximize account success.
- Create and deliver multi-channel campaigns (email, direct mail, digital ads, events, webinars, etc.), tailoring strategies and tactics to each account for maximum impact.
- Collaborate with content, digital, and creative teams to produce personalized assets and messaging that resonate with key accounts.
- Build strong relationships with sales, customer success, and product teams to ensure ABM efforts are fully aligned and deliver a seamless experience for target accounts.
- Coordinate with internal teams to plan and execute account-specific events, webinars, and thought leadership content aligned with the broader ABM strategy.
- Track and analyze ABM campaign performance using platforms like Salesforce, 6sense, and other analytics tools to monitor engagement, conversions, and ROI.
- Leverage data-driven insights to optimize and refine ABM strategies, ensuring continuous improvement and effectiveness.
- Plan and manage high-touch, personalized events (virtual and in-person) such as exclusive webinars, roundtables, and industry gatherings for target accounts.
- Collaborate with content teams to develop tailored collateral, case studies, and presentations that align with the interests and needs of key personas within each account.
Requirements
- 3+ years of experience in B2B marketing, with a focus on Account-Based Marketing (ABM), ideally within the tech or healthcare environment.
- Proven experience designing and executing successful ABM campaigns, with a strong track record of driving engagement.
- Solid understanding of ABM tools and platforms (Salesforce, 6sense, etc) for campaign execution and reporting.
- Excellent collaborative mindset and experience working directly with sales teams to develop and execute marketing programs that drive engagement and close deals faster.
- Strong project management skills with the ability to manage multiple initiatives simultaneously while meeting deadlines and maintaining attention to detail.
- Excellent communication skills, with the ability to explain complex strategies and tactics to both marketing and sales teams.
- A creative 'brand experience' mindset with the ability to think strategically and execute tactically.
- Comfortable with data analysis and using insights to optimize marketing efforts.
Benefits
- A hybrid work environment with 3 days in our NYC office each week (Tues, Weds, Thurs).
- Equity.
- Health, dental, and vision insurance via Anthem.
- Paid time off + 10 paid holidays.
- Any equipment/tech that you need to do your job.
- Enjoy free office snacks and drinks, occasional company-paid lunches, and team bonding events in NYC.
