About the position
At XiFin, a culture of inclusivity is in our very fabric. We believe that this culture not only creates a more equitable and functional workplace, but also enhances our team members' work experiences by promoting creativity, innovation, and collaboration. We are looking for an inquisitive and driven college student, actively enrolled in a Marketing degree program or related field that is interested in assisting with the transitions of sales and marketing tools as part of a large product portfolio rationalization project within the Product Marketing team. This individual will demonstrate excellent interpersonal communication skills along with high attention to detail and a strong desire to learn. This is a 10-week program beginning June 18, 2025, and ending August 27, 2025. This will be a part-time (up to 29 hours/week maximum) with the potential to go full-time in the future role.
Responsibilities
- Assist with standardizing, organizing, and enhancing PowerPoint presentations used throughout the sales process.
- Ensure all sales presentation materials are visually appealing, on-brand, and relevant to the target audience.
- Review Salesforce reports to identify outliers or information that needs updating.
- Optimize campaign targeting by maintaining accurate and up-to-date Salesforce data.
- Maintain and update marketing collateral to ensure all materials are rebranded, up-to-date, and readily available on the XiFin content hub.
- Collaborate with the marketing team to keep content relevant and aligned with sales messaging.
- Organize assets within the XiFin content hub into categorized collections for easy accessibility.
- Update classifications and tags to facilitate efficient content search and usage by the sales team.
- Assist in maintaining reports, uploading advertising campaigns, and running analytics for Demandbase, XiFin's paid online digital and ABM platform.
- Monitor campaign performance and provide insights to optimize digital marketing strategies.
- Compile, format, and distribute sales-related prospect documents, including direct mail and email campaigns, through HubSpot.
- Review account-based data to identify engagement patterns and assist in establishing and tracking ABM success metrics.
- Analyze reports and dashboards to provide actionable insights and visibility into campaign performance and pipeline contribution.
Requirements
- Must be currently enrolled in a bachelor's degree program or higher in Marketing or relevant discipline.
- Proficiency with Microsoft 365 applications (PowerPoint) or Google for Work applications (Google Slides).
- Familiarity with Salesforce, HubSpot or Demandbase.
- Ability to create presentations to tell a story or build a case for an argument.
Benefits
- Hourly compensation of $20.00 for undergraduate students and $21.00 for graduate students.
