Account Based Marketing Manager, Public Sector

About the position

Snowflake is looking for a hardworking Account Based Marketing Manager to join our team. This role involves targeting Snowflake's US Public Sector accounts with boutique 1:1 campaigns and strategic 1:few campaigns, providing experience in best-of-class integrated ABM. As a high-energy account-based marketer, you will manage a portfolio of effective multi-touch, multi-channel marketing programs that support the company's pipeline and revenue goals across all stages of the customer lifecycle. You will align with the sales organization to help them target their most important accounts effectively, optimizing performance at every step.

Responsibilities

• Design, develop, and execute comprehensive 1:Few and 1:Many ABM programs tailored to public sector accounts.
• Leverage intent data, firmographics, technographics, and account insights to identify high-value accounts and develop targeted campaigns.
• Develop personalized messaging and content that addresses challenges and opportunities within government, education, and healthcare.
• Collaborate with demand generation, field marketing, partner marketing, and product marketing for a cohesive customer journey.
• Establish clear KPIs, track program performance, analyze results, and optimize campaigns for maximum ROI.
• Act as a subject matter expert on public sector buying cycles and procurement processes.
• Stay updated on ABM best practices and emerging trends to enhance marketing capabilities.

Requirements

• 5+ years of experience in B2B marketing, preferably in Account-Based Marketing (ABM) for the Public Sector.
• Deep understanding of the public sector landscape, including government procurement cycles and key decision-makers.
• Proven track record of developing and executing successful ABM programs that generated significant pipeline and revenue.
• Expertise in ABM platforms and tools (e.g., 6sense, Demandbase, Rollworks) and CRM (Salesforce).
• Strong analytical skills to interpret data and make data-driven decisions.
• Exceptional communication and collaboration skills.
• Agile and adaptable in a fast-paced, high-growth environment.
• Passion for innovation and challenging the status quo.
• Bachelor's degree in Marketing, Business, or a related field.

Nice-to-haves

• Familiarity with marketing to specific public sector verticals (e.g., Civilian agencies, DoD, K-12, Higher Ed, State Medicaid).

Benefits

• Medical, dental, vision, life, and disability insurance.
• 401(k) retirement plan.
• Flexible spending & health savings account.
• At least 12 paid holidays.
• Paid time off.
• Parental leave.
• Employee assistance program.
• Bonus and equity plan eligibility.