This position is based out of Crown's Detroit branch location and will provide coverage to Madison Heights and surrounding areas. The role involves maximizing the sale of lift trucks, Crown Insite products, and warehouse products within a specified territory to meet sales objectives. The candidate will develop existing accounts and seek new business, analyze opportunities, identify key personnel, and develop strong business relationships. Additionally, the role requires consulting and problem-solving to enhance the Company's position in existing and target accounts, developing a territory management plan, sales strategies, proposals, and forecasts, conducting product demonstrations and sales presentations, and maintaining accurate records of sales calls and customer files.