About the position
We are seeking a creative and analytical thinker who can develop innovative marketing strategies to drive customer acquisition. This is a highly visible strategic role with significant interaction with cross-functional teams and leaders across the firm, requiring close partnership and integration with segment marketing, analytics, product owners, finance, and cross-line of business growth teams. As an Acquisition Marketing Strategy- Online Investing, Associate on the J.P. Morgan Wealth Management team, you will play a pivotal role in shaping the future of our online investing platform by driving new customer growth through innovative marketing strategies. You will be responsible for developing, implementing, analyzing, and reporting on marketing strategies to acquire new customers for J.P. Morgan Self-Directed Investing. This includes offer development, campaign development, acquisition budget management, thorough customer analysis, and working cross-functionally to develop growth initiatives through digital channels. You will be an excellent communicator, capable of crafting compelling narratives and delivering high-impact presentations. You will have demonstrated innovation in creating marketing strategies and tactics and possess strong end-to-end planning, execution, and analytical skills.
Responsibilities
- Develop and maintain a deep understanding of the Wealth Management business, customer behaviors, and competitive product landscape to inform best practices in offer, online acquisition, and direct response marketing.
- Partner with segment marketing leaders and product partners on the product value proposition to develop the messaging strategy, while utilizing best practices and aligning with broader brand guidelines.
- Formulate hypotheses and develop, prioritize, and oversee a rigorous test-and-learn roadmap.
- Build the business case and secure funding as part of the budgeting process.
- Work with creative agencies and marketing execution partners on the development of creative assets and a robust creative testing roadmap.
- Partner with the Analytics team to understand learnings and end-to-end program performance - across traffic, engagement, conversion, and account/customer quality metrics.
- Drive a rigorous, data-driven testing agenda, focused on improving the customer experience and the in-branch and digital conversion funnel.
- Identify and prioritize opportunities across channels and share key updates with senior management.
- Be a customer advocate - champion consistent and seamless user experiences.
Requirements
- 4-year bachelor's degree in Business Administration, Marketing, or Finance.
- 3+ years of strategy or marketing experience in a digital environment.
- Strong analytical, problem-solving, and planning skills with the ability to identify and recommend new opportunities.
- Highly proficient in Microsoft Excel and demonstrated expertise in creating high-quality PowerPoint presentations that effectively communicate complex ideas.
- Excels at managing multiple initiatives simultaneously within tight deadlines.
- Skilled and comfortable working in a highly matrixed organization.
- Excellent written and verbal presentation skills.
Nice-to-haves
- MBA preferred.
- Financial services industry experience preferred.
