About the position
Join Novartis' Breast and Women's Cancer Marketing Strategy team as an Associate Director, Marketing Strategy, where you will be responsible for defining the HCP marketing strategy in metastatic Breast Cancer, focused on Non-Personal Promotion. This individual will support the Marketing Director, including the delivery of key strategic analyses and outputs to inform customer experience planning and execution within the Integrated Marketing & Customer Experience, US Organization. This key role will report directly into the Director of Marketing Strategy, partnering closely with other strategic partners, to ensure that the HCP Marketing Strategy and concepts are effectively orchestrated into campaigns, tactics and experiences. The ideal location for this role is East Hanover, NJ but remote work may be possible (there may be some restrictions based on legal entity). Please note that this role would not provide relocation as a result. If the associate is remote, all home office expenses and any travel/lodging to the East Hanover, NJ site for periodic live meetings will be at the employee's expense. The expectation of working hours and travel (domestic and/or international) will be defined by the hiring manager. This position will require up to 25% travel.
Responsibilities
- Work effectively with the Director Marketing Strategy, mBC to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insight for this launch brand
- Establish brand-specific HCP domain expertise, and create engaging brand-centered content and concepts for adaption into personalized and tailored experiences
- Share and embed knowledge on best practices across the Marketing Strategy IMO to engage HCPs and change behavior across the full brand lifecycle, improving impact and creating communities of practice on effective and impactful marketing.
- Implement best in class digital marketing strategies that align to brand goals and maximize business results.
- Ensure digital plans are appropriately implemented and optimized.
- Identify, test, and validate creative concepts and messaging architecture; creating assets for HCPs.
- Foster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives
- Support and deliver an integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and managing the allocated budget for HCP/Patient, collaborating effectively across strategic partners including CXP&O, NPS, Access, Patient Advocacy, Customer Engagement, and Insights and Decision Sciences (IDS).
- Drive excellence in developing the lead asset for HCP/Patient through domain expertise to enable adaptation across the end-end experience, partnering closely with the Customer Experience Planning and Optimization team (CXP&O).
- Provide input and work closely with our HCP/Patient agency (AoR) for brand marketing and partner with Operations to maximize agency relationship(s).
Requirements
- Bachelor's degree in related field is required; Master of Science and/or MBA preferred
- Minimum of 5 years of experience in commercial marketing in pharmaceutical or healthcare
- At least 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale in the US market
- Oncology therapeutic area or specialty drug experience
- Strong experience in digital, non-personal promotion, media, and social
- Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred
- Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global
- Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
Nice-to-haves
- Experience in digital strategies and capabilities development
- Multi-functional experience in pharmaceuticals or healthcare
Benefits
- Health, life and disability benefits
- 401(k) with company contribution and match
- Performance-based cash incentive
- Eligibility for annual equity awards
- Generous time off package including vacation, personal days, holidays and other leaves
