About the position
The Admissions & Marketing Manager is responsible to build and grow census/quality mix by developing the market and providing prospective residents and/or responsible parties with information and assistance that is appropriate when considering the selection of a skilled nursing facility. The Admission & Marketing Manager spends his/her time engaged in revenue-generating activities: census/mix management (including internal conversions), inquiry management, external sales calls, lead-base calls to build long-term custodial census, and community education. Also, the Admissions & Marketing Manager spends time engaged in non-revenue generating activities: customer service/satisfaction, public relations, administrative tasks and other duties as assigned. Maintains a strong professional relationship with the Chief Executive Officer and other facility department heads and managers.
Responsibilities
- Develops and maintains relationships throughout health care industry to promote the facility.
- Fosters relationships with healthcare system discharge planners; request referrals from the same.
- Fulfills a proactive, take-charge role in the facility’s stand up meetings.
- Communicates weekly with the Chief Executive Officer and other department heads to resolve admission issues.
- Conducts routine physical environment rounds with the CEO and select department heads to evaluate and resolve facility presentation issues.
- Conduct tours for prospective customers interested in the facility’s skilled nursing care services.
- Ensures room readiness for new residents.
- Works with the Social Worker to ensure that internal conversions of patients from short-term rehab to long-term care take place when appropriate.
- Leads the bed management process.
- Models exemplary customer service to all constituencies at all times.
- Responds promptly to inquiry calls from hospital discharge planners or Clinical Liaisons, families and other referral sources.
- Conducts post-discharge follow-up with residents and/or family members.
- Develops business relationships with a growing base of referral sources.
- Maintains a current, prioritized key account list, including a database of key referral metrics.
- Develops and implements special events and presentations targeted at community education.
- Maintains a working knowledge of Federal and State regulations and reimbursement guidelines.
- Creates all admission packets in accordance with facility policies and procedures.
- Keeps all patient information confidential.
- Participates in appropriate community events in conjunction with CEO.
- Maintains accurate records of community outreach efforts and secured referred admissions.
Requirements
- Associate’s or Bachelor’s degree in an appropriate field preferred.
- Two years of equivalent experience in a sales/marketing position or Admissions Coordinator position will be considered in lieu of a degree.
- Valid driver’s license.
- Six months experience in a long-term care environment preferred.
- 3-4 years of experience in a sales/marketing position, or with a heavy emphasis on customer service.
Nice-to-haves
- A background in community involvement is preferred.
