Launch Potatoposted 2 days ago
$70,000 - $90,000/Yr
Full-time • Mid Level
Newark, NJ

About the position

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.

Responsibilities

  • Drive growth and retention across Launch Potato’s publisher partnerships by leveraging relationship management, data-driven optimizations, and cross-functional collaboration.
  • Own and grow a portfolio of publisher accounts; manage relationships, optimize campaigns, and increase partner value.
  • Execute daily campaign operations including creative testing, launches, budget shifts, and pacing with 100% accuracy.
  • Analyze campaign performance data to deliver actionable insights that improve CTR, CPA, ROAS.
  • Contribute to top-line growth by expanding account opportunities and upselling additional placements or integrations.
  • Maintain organized records of partner communications, test results, and campaign decisions across systems.
  • Partner with media buyers, analytics, and creative teams to scale campaigns and prioritize optimizations.
  • Establish a recurring communication cadence to support retention, strategic alignment, and satisfaction.

Requirements

  • Completely comfortable both working Eastern Timezone hours and supporting adhoc partner/business needs outside of standard hours whenever they occur.
  • Demonstrated ability to interpret and act on performance data across KPIs such as CTR, CPC, CPA, ROAS.
  • Strong communication, negotiation, and upselling skills.
  • Proactive, growth-minded approach with a high level of organization and follow-through.
  • Minimum of 2 years in publisher, affiliate, or performance marketing with direct publisher partner management and reporting ownership.

Benefits

  • Base salary of $70,000 to $90,000 per year.
  • Profit-sharing bonus.
  • Competitive benefits.
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