About the position
The Database Marketing Analyst will assist the Database Marketing Manager in analyzing the effectiveness of programs and promotions by utilizing data mining, pro formas, and other effective methodologies. This role is responsible for test and control methodologies and back-end analysis of all campaigns, including return on investment analysis. The analyst will create statistically based predictive analyses to support business and marketing strategy and consumer behavior conclusions. They will provide input to marketing on customer tastes, preferences, and segmentation analysis, and develop and implement customer surveys, data collection tools, monthly segmentation reports, database hygiene, and other reports as required. The position involves reporting and analyzing redemptions, membership enrollments, tracked play, ADT, time played, action, and any other information requested. The analyst will perform data research and data quality audits, develop marketing tools for analysis, help define requests for support from other marketing areas, and develop recommendations for direct marketing tools that improve marketing efficiencies and effectiveness. They will serve as a liaison between marketing and IT on issues related to data mining and database integrity, manage analysis from inception to completion, and support tests of new marketing technology, especially segmentations. The position is a shared service role to assist other Rivers Casino brand properties and includes performing duties associated with the Illinois Gaming Board Statewide Voluntary Self-Exclusion Program.
Responsibilities
- Assist Database Marketing Manager in analyzing effectiveness of programs and promotions.
- Responsible for test and control methodologies and back-end analysis of all campaigns.
- Create statistically based predictive analyses to support business and marketing strategy.
- Provide input to marketing on customer's tastes, preferences, and segmentation analysis.
- Develop and implement customer surveys, data collection tools, and monthly segmentation reports.
- Report and analyze redemptions, membership enrollments, tracked play, ADT, time played, and action.
- Perform data research and data quality audits.
- Develop marketing tools for analysis.
- Help define requests for support from other marketing areas.
- Develop recommendations for direct marketing tools that improve marketing efficiencies.
- Serve as liaison between marketing and IT on data mining and database integrity issues.
- Manage analysis from inception to completion, developing actionable recommendations.
- Support tests of new marketing technology, especially segmentations.
- Adjust Complimentaries and/or points in player accounts.
- Assist other Rivers Casino brand properties.
- Perform duties associated with the Illinois Gaming Board Statewide Voluntary Self-Exclusion Program.
Requirements
- Bachelor's degree in Data Analysis, Marketing, Economics, Finance, or a related field.
- Intermediate MS Excel, Access, Word, and PowerPoint skills.
- Experience with Tableau or other data visualization tools preferred.
- Experience with relational database management systems and languages such as SQL, Access, and/or SQL Server a plus.
- Ability to create, analyze, and interpret financial reports and marketing analysis reports.
- Excellent organizational skills and superior verbal, written, and interpersonal communication skills.
- Ability to quickly evaluate alternatives and decide on a plan of action.
- Ability to successfully fulfill the pre-employment process.
- Ability to work flexible shifts and days of the week including holidays.
- Ability to obtain and maintain all necessary licensing.
- Position includes lifting, pushing, pulling, frequent typing, sitting, and/or standing.
Benefits
- Medical, Dental, Vision, and Life Insurance.
- 401K - 4% match to 5% Team Member Contribution.
- $1 Daily Meals.
- Earn up to 18 Days of Paid Time Off Your First Year.
- Free Shuttle from Rosemont's Blue Line Station.
- Free Parking On-Site.
- Rivers Casino Scholarship Program for Team Members and their Children/Grandchildren.
- Tuition Reimbursement.
- Fitness/Gym Reimbursement.
- Community Volunteer Opportunities.
- Leadership Training & Career Advancement Programs.
- Team Member Exclusive Discounts.
