About the position
Visa is seeking a Go-to-Market (GTM) Alignment Analyst for the Global B2B Marketing Center of Excellence. This role supports the development, documentation, and maintenance of GTM frameworks, tools, and workflows, to enable the B2B and Product Marketing team to provide best-in-class support across Visa’s go-to-market initiatives. The ideal candidate will enjoy working independently and cross-functionally with a keen eye for process improvement and the ability to collaborate with teams to scale our B2B marketing capabilities. This global role partners closely with Global Product Marketing, Regional B2B Marketing, Global Steer Co, Product and Sales teams throughout the organization. It reports directly into the Director, Go-to-Market Alignment, Global B2B Center of Excellence (COE).
Responsibilities
- Conduct research and analysis to define target audiences, support audience segmentation, and inform positioning strategies for GTM initiatives.
- Maintain and update GTM playbooks, templates, ICP toolkits, and content standards to ensure accuracy and usability across global teams.
- Participate in and help coordinate cross-functional projects aimed at improving processes and driving GTM initiative alignment across product, marketing, and sales including documentation & reporting.
- Collaborate cross-functionally with key internal stakeholders from marketing, product and sales to ensure that GTM strategy and enablement initiatives are cohesive, efficiently executed, and aligned with business goals.
- Collect, analyze, and report on key GTM metrics, campaign effectiveness, and content usage, translate findings into actionable recommendations.
- Identify and recommend opportunities to enhance marketing- and sales-aligned processes, leveraging feedback and data to drive operational excellence.
- Model transparency, collaboration, and a focus on shared success in all interactions with colleagues and partners.
Requirements
- 2 or more years of work experience with a Bachelor’s Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)
- Bachelor’s degree in Marketing, Business, Economics or related field
- 1-3 years of professional experience in marketing, program management, or business operations
Nice-to-haves
- 3 or more years of work experience with a Bachelor’s Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
- Exposure to B2B marketing, ideally within payments, financial services, fintech, SaaS, or digital, tech industries.
- Strong ability to manage multiple projects, priorities, and deadlines, with excellent planning and organizational abilities.
- Effective storyteller with strong verbal and written communication skills, able to adapt strategies for diverse audiences and collaborate across teams.
- Skilled in interpreting data, using tools like PowerPoint and Excel, and translating complex concepts into clear observations and recommendations.
- Proactive, self-starter with a business-focused mindset, strong attention to detail with the ability to work both independently and collaboratively with cross-functional teams.
Benefits
- Medical
- Dental
- Vision
- 401 (k)
- FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness Program
