Analyst II, Marketing Analytics

About the position

As an Analyst II, you will be helping to drive the success and optimizations of our casino marketing strategy. Using your experience in data analysis, communication and problem-solving skills, you will play a key role in partnering with a variety of internal teams to drive valuable insights and guidance that help shape our marketing strategy. In this role, your analyses will directly impact the budgeting, strategy, and implementation of our marketing dollars to help drive future business growth.

Responsibilities

• Collaborate closely with cross-functional teams, including Marketing, Casino Operations, Research, and Casino Analytics to identify opportunities to test new creative, new user offer promotions, and customer spend.
• Aid in the development and creation of tools and automation for stakeholders.
• Conduct deep dive analyses of large and complex datasets to uncover patterns, trends, and actionable insights.
• Provide weekly insights to stakeholders on marketing spend and acquisition performance to inform decision making and marketing optimizations.
• Use strong Tableau skills to create and maintain tracking of key operational metrics and provide actionable insights to stakeholders.
• Support Marketing strategy through the analyses of integrated marketing campaigns, creative testing, and new user offer changes.

Requirements

• At least 2 years of business analytics experience, preferably with exposure to the technology, consulting, or e-commerce industries.
• Bachelor's degree in Mathematics, Statistics, Computer Science, Business Analytics, or another relevant discipline; or equivalent experience.
• Proficiency in SQL/Snowflake and Excel/Google Sheets, or an eagerness to learn quickly.
• Experience with Tableau, or similar data visualization tools like PowerBI, Looker, or Periscope Data.

Benefits

• Bonus
• Equity
• Benefits as applicable