Analyst, Marketing Automation

About the position

CMI Media Group, the industry leader in healthcare marketing, is seeking a driven and detail-oriented Analyst, Marketing Automation to join our innovative Customer Experience Management (CXM) team. In this role, you'll be on the front lines of building and optimizing omnichannel campaigns that engage healthcare professionals and empower patients.

Responsibilities

• Configure and launch automated, omnichannel campaigns using CMI Media Group's proprietary marketing orchestration platform.
• Develop and maintain detailed Business Rules Documents (BRDs) that outline campaign design, data sources, and program logic.
• Demonstrate a strong understanding of data integrations and apply next-best-action business rules to create seamless customer experiences.
• Partner with internal teams, clients, and creative agencies to gather requirements, manage assets, and ensure campaign alignment.
• QA live programs, analyze performance data, and identify opportunities to enhance campaign effectiveness.

Requirements

• 1-2 years of experience working with marketing automation, marketing data management, CRM, or similar MarTech platforms.
• Exceptional communication and collaboration skills.
• Meticulous attention to detail and a passion for precision in documentation and data management.
• Strong organizational and project management skills.
• Proficiency in Microsoft Excel and PowerPoint.

Nice-to-haves

• Experience in pharma marketing or at a media agency.
• Experience with DOMO or similar business intelligence platforms.
• Expertise with marketing automation platforms like Salesforce Marketing Cloud, Adobe Campaign, Marketo, Eloqua, Pardot, or Hubspot.