Analyst, Marketing Operational Monitoring & Governance

About the position

The Marketing Optimization Monitoring & Compliance team plays a critical role in the implementation of new processes and technology and delivering value through developing strategies to monitor the way the teams are leveraging processes and technology to develop insights. This analyst enables KPIs monitoring of the business operations to share insights to inform future roadmaps, and defines and facilitates governance processes to ensure systems and data are effectively governed.

Responsibilities

• Monitor business changes and partner with leader to develop Quarterly, 1-Year, 3-Year roadmaps to deliver optimized marketing processes and solve marketing problems.
• Responsible for defining operational KPIs and enabling monitoring for how teams are using E2E campaign processes and ways of working to deliver on their responsibilities.
• Assess effort and satisfaction of processes or tools delivered to marketing teams.
• Continuous feedback loop of where friction lives in our business processes enabled through workflow and content platform systems.
• Responsible for design and oversight of marketing workflow and content platform governance processes.
• Monitoring system data and content to ensure it stays accurate and clean.

Requirements

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Nice-to-haves

• Experience in operational monitoring, measurement for insights.
• Knowledge in Marketing Technology including Content Management, Digital Asset Management, Orchestration, Activation and DCO.
• Knowledge in ways to provide solutions to measure and service insights like Tableau and Google BigQuery.
• Data taxonomy, governance and metadata.