About the position
At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. As a part of the Enterprise Digital & Data Solutions team you will be responsible for developing world class digital products, capabilities and marketing programs that support our global markets and help drive performance marketing growth. In the role of Analyst: Paid Search Activation and Enablement, you will be a part of the Enterprise Performance Channel Enablement team, responsible for delivering critical Paid Search channel marketing capabilities, campaigns, and innovation. This team plays a significant part in delivering on revenue-driving business outcomes.
Responsibilities
- Leverage Google Ads, Microsoft Ads, and SA360 to centrally manage day-to-day campaigns and optimizations, maximizing performance delivered through PPC channel
- Launch new campaigns, monitor competitive environment, and track budgets for PPC program
- Support marketing teams and Search team leaders to develop search roadmaps that support both marketing priorities and channel best practices
- Work with other analysts and managers in the team, alongside the Performance Channel Analytics team and Marketing team, to create and implement data-led strategies that deliver against the marketing plans
- Support the internal finance process and monthly invoicing process
- Monitor internal and external digital trends and technologies to continually improve, innovate, and maintain competitive advantage
- Build and maintain relationships with marketers and supporting agencies
- Collate and distribute information for internal presentations and reporting
- Present to internal stakeholders in the marketing team and other central teams
- Work with the Analytics team on 'test and learn' activities to innovate and establish best practices for SEM
Requirements
- Proven track record of delivering results against goals
- 2+ years experience paid search activation, specifically with Google and Bing
- Google Adwords Certification
- Proven track record of building relationships with internal and external partners
- Skilled at clear, concise communication
- Experience managing budgets in a target-driven environment
- Detail-oriented with solid organizational and time-management skills
- A curiosity for the wider digital marketing landscape
- Bachelor's Degree
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
