About the position
As a Product Line Manager (PLM) at Fanatics Brands, this role will lead the creation of consumer products for a specific brand or league across Fanatics Brands. Partnering with product development, design, and other cross-functional teams to translate consumer insights into merchant line plans and build out a plan to support seasonal revenue, margin, and inventory goals.
Responsibilities
- Be an expert in product concepts, including the creation of key stories and product that generates an emotional connection to the brand and consumer.
- Lead the creation of consumer rights assortment plans that support a global integrated marketplace.
- Translate consumer insights into commercially viable, trend-relevant stories.
- Plan product lines with the understanding of a finished, chase and blank inventory opportunity.
- Brief the design team on direction based on seasonal needs, art, and competitive landscape.
- Utilize and optimize the merchant planning team to track and define key business opportunities.
- Strong cross-functional relationships with development, design, and sourcing, to deliver margin and adoption rate goals.
- Present the product line to internal and external partners at key development timelines to ensure alignment between sales, product, marketing, and supply chain.
- Partner with Merchants to establish pricing strategy to achieve category margin goals and profitability targets.
- Constantly analyze the competitor landscape to drive our ability to build new growth opportunities.
- Possible travel, including overseas, account and league reviews.
Requirements
- Bachelor’s degree in Business, Merchandising, Manufacturing, Apparel, or related field; or the equivalent combination of education, training, or work experience.
- Experience in retail or wholesale (4+ years) is acceptable without a degree.
- Product merchandising/creation experience of at least 4 years.
- Strong understanding of merchandising retail math/financial skills.
- Moderate experience with fashion, color, and trend analysis.
- Solid understanding of the product creation process is required.
- Experience in using and utilizing sales data to analyze and steer a business.
- Intermediate skill level in MS Excel, Word, PowerPoint, and Outlook, as well as familiarity with data warehouses and database management.
- Excellent organizational, communication and presentation skills.
- Ability to meet deadlines, prioritize workload, adapt to change, and maintain composure under pressure.
- Maintains a positive and professional attitude towards team, vendors, and clients.
- Ability to work in a fast pace and dynamic environment.
- Experience in identifying the right products to meet brief requirements.
Nice-to-haves
- Sports fan a plus.
- Ability to travel up to 30% of the job.
