Arena Sales & Marketing Manager - Norwich University

About the position

Fulfills the mission of Norwich University by overseeing the sales and marketing for Kreitzberg Arena. This is a 40 hour per week and 52 weeks per year 1.0 FTE position.

Responsibilities

• Oversees and administers the Sales and Marketing at Kreitzberg Arena; to include building, Zamboni, dasher board, and ice advertising sales.
• Invoices advertisers and ensures payments are received in a timely manner.
• Oversees event promotions in collaboration with sponsors and athletics.
• Manages varsity ice hockey ticket operations, including marketing and promotion of hockey tickets.
• Analyzes markets and identifies opportunities for developing positive and meaningful business relationships with local and hockey communities.
• Identifies, explores, and researches new sales opportunities to include season ticket, group sales and corporate sponsorships.
• Works with Marketing & Communications Office (MCO) to develop and maintain an up to date and appealing hockey ticket website.
• Effectively utilizes social media for the promotion of ticket sales.
• Explores marketing tickets through corporate and community events.
• Plans promotional campaigns, such as contests or giveaways, to boost brand loyalty to reach new customers.
• Develops content for marketing materials (brochures, website, content, etc.).
• Stays current with industry trends and incorporates into marketing efforts.
• Plans advertising campaigns, utilizing radio, social media or email to grow fan base.
• Manages online and in-person box-office ticket sales, ticket-window operations, and complimentary tickets.
• Manages marketing, promotion and sales of varsity hockey season tickets.
• Sales and effective communications with season ticket holders.
• Develops and executes plan for marketing and promotion of season tickets.
• Explores strategies for resale of season tickets for those who don't attend games.
• Maintains and publicizes season ticket waiting list.
• Reconciles ticket sales for each game within the required timeframe.
• Tracks daily, weekly, and monthly sales figures and relevant accountability reports.
• Prepares and monitors the budget, and prepares financial reports as required regarding advertising, tickets and concessions expenses and sales.
• Communicates effectively with Arena Concession contractors.
• Ensures equipment is fully operational and assists with facilitation of game-day operations.
• Builds client relationships, offering customized ideas with exceptional customer service.
• Solicits sponsorship for men's and women's hockey tournaments.
• Works with sponsors on tickets, conference gifts, tournament awards, etc.
• Works with sponsor, coaches and Athletic Director to plan and execute banquets and/or hospitality events.
• Interfaces frequently with public officials, local agencies, non-profit organizations, event promoters, and the community.
• Collaborates with the Arena Operations Manager for the arena ice rental schedule, ensuring maximum use of ice.
• Attends all home Norwich Varsity Hockey games and oversees game day operations.
• Prepares and provides time protocol for varsity hockey games in collaboration with rink staff, coaches, and Athletics.
• Prepares game day PA announcement scripts, including standard game information, and sponsor/advertiser ads.
• Hires, trains, and oversees game day staff including ticket staff, announcer, music operator, goal judges, scoreboard/clock operator, penalty box officials, and security as needed.
• Executes game day events, planned in conjunction with the Athletic Director, including ceremonial puck drops, color guards, band performances, between periods promotional events, youth hockey games, etc.
• Pays invoices, and reconciles credit card transactions.
• Responsible for all cash management and cash security at arena.
• Makes deposits within required timeframe.
• Maintains positive, effective and ongoing communications with varsity hockey coaches, players and athletic department staff.
• Fosters positive relationships between rink staff and varsity coaches, players, alumni and community members to grow and support Norwich hockey fan base and help generate an outstanding game day experience.
• Works with Student Life to increase student interactions and attendance at the arena.
• Oversees seasonal arena staff.
• Performs all duties in a safe and professional manner and in accordance with established departmental practices and procedures and ensures employees do the same.
• Assesses the performance of direct reports and provides frequent feedback to optimize their performance.
• Maintains confidentiality of sensitive or private information.
• Communicates with employees, students, and others in a respectful and clear manner.
• Serves on University committees, councils, workgroups, or other designated bodies as assigned.
• Achieves, maintains proficiency in, and utilizes computers, telephones, and other job-related equipment, including related systems and software.
• Speaks, reads, and writes in English.
• Communicates by telephone, email, letter, in person, or other means or device.

Requirements

• Bachelor's degree. A combination of coursework and or work experience may substitute degree.
• 1 year of sales and marketing experience preferred, or equivalent sales and customer service background.
• Proficiency in MS Office (Word, Excel, SharePoint, Teams, and Outlook).
• Able to sit, squat, reach, push, pull, and manipulate related equipment; lift 50 pounds; travel outdoors to various parts of the campus.
• Works evening and weekend hours.
• Travel as needed.