About the position
As an assistant manager in the Lifecycle engagement team, the Chevrolet Brand Customer Relationship Marketing Assistant Manager will interface as the lead for lifecycle marketing communication strategy and planning dedicated to the Chevrolet Sales, Service and Marketing Organization. This candidate will own Chevrolet customer communications creative process and execution to ensure alignment with the business objectives of Chevrolet product marketing and sales. The focus will be on the performance of every customer interaction with clear measurable KPIs of success and learning opportunities. A successful candidate will have a passion for customer engagement, experience in cross-channel, outcome-based marketing, and an innovative spirit aimed at testing, learning and optimization. They will be able to own current project deliverables while balancing a futuristic outlook for improvement opportunities to reach Chevrolet customers on their buying and ownership journey. Core lifecycle strategies include customer acquisition, vehicle launch and owner engagement, with channel implementation across email, direct mail, SMS, in-app, in-vehicle, and 1:1 paid media.
Responsibilities
- Manage Chevrolet owner, hand raiser, former owner and conquest communications.
- Initiate and oversee execution of communications to fulfill Chevrolet's conquest/retention/sales objectives.
- Develop consumer-centric 1:1 campaigns with tailored strategies for effective creative personalization and audience targeting based on insights and learnings.
- Champion Chevrolet materials to ensure that each piece is on target with the right message, right timing and right place across all communication creative.
- Oversee the review of all creative, present creative materials to adjacencies and partners to solicit feedback.
- Strong story-telling and presentation skills to effectively showcase data-driven, customer centric strategy and creative focus to leadership and other partners.
- Work across GM teams and channels to develop communication plans that focus on all phases of the vehicle journey.
- Present recommendations and program results to the Chevrolet teams and leadership.
- Provide recommendations and coordinate with media and owned channels to develop a unified customer journey for defined target audiences and cohort segments.
- Accountable to achieve High Value Behavior (HVBs) and sales targets.
Requirements
- Bachelor's required; Master's preferred.
- 5+ years of experience managing Customer Lifecycle Management /Customer Relationship Management including creative and audience management.
- High level of interpersonal skills to work effectively with others, motivate co-workers, and elicit work output.
- Flexibility to quickly modify strategy and execution to accommodate changing needs of the business.
- Excellent time management skills.
- Extremely high level of analytical and problem-solving skills.
- Ability to work well in a complex team environment.
- Highly developed oral and written communications skills.
- Ability to strategic think and execute, as well as organize and plan effectively.
- Understanding of CRM's role towards accomplishing overall business priorities.
Benefits
- Relocation benefits may be eligible.
- Comprehensive well-being support at work and at home.
