About the position
This role is categorized as HYBRID. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits. The primary purpose is to provide support and oversee the lifecycle management of the GMC HUMMER EV, including development and execution of the marketing strategy through positioning, pricing, packaging, messaging, and various cross-functional marketing activities in support of business objectives. Job responsibilities also include understanding the customer, competition, and the segment dynamics, identifying market trends, appropriate packaging and preparing for the next generation vehicles. This position reports to the HUMMER EV Marketing Manager.
Responsibilities
- Collaborate and deliver in developing positioning, marketing strategy, strategic briefs, and marketing plans for HUMMER EV
- Leverage marketing information, segment trends and competitive facing material to uncover key consumer insights, competitive opportunities and execute on the insights.
- Ensure all consumer communications, dealer communications, press releases, playbook, dealer order guides, etc. are messaged effectively and include correct information.
- For mid-cycle and new major product launches, develop comprehensive launch plan with strong communication with Communications (internal and external), Product and Advertising teams.
- Collaborate with Centers of Expertise (Media, Site, Social, CRM, Sales, Product and Finance) to further refine strategies and plans, including use of existing divisional and adjacency promotions.
- Collaborate with supply chain, scheduling, and order fulfillment teams to understand, anticipate, and drive creative resolution to production and forecasting issues.
- Interface with the research community to develop and leverage insights for current and future product with leadership reporting for awareness and strategic decision making.
- Participate in trade-off decisions/conflict resolution between Centers of Expertise (Brands, Product, Finance, Nameplates)
- Develop communications message based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages.
- Develop content for product training as the SME of the vehicle including field training guides and dealer-facing training.
- Analyze data with cross-functional communications to Sales Ops, Regional Teams and Finance on incentive strategy and execution.
- Act as a resource to the Field teams by developing clear and consistent communications including brand updates, recommended ordering configurations, and constraints.
- Leverage strong Data & Analytical skills to develop recommendations and POVs for current and future vehicle product.
- Implement innovative strategies to elevate the customer experience, to achieve brand goals.
- Provide support as requested to brand team on creative work in terms of scope, key messages, and customer target; all within the context of GMC positioning.
Requirements
- Bachelor's degree required
- 5+ years of automotive experience with an emphasis on marketing
- Proven working experience in project management
Nice-to-haves
- Diverse marketing experiences preferred. Packaging, positioning, research, retail, and pricing experience a bonus
- Dealer contact preferred
