Assistant Shopper Marketing Manager

About the position

The Assistant Shopper Marketing Manager is the strategic partner to both the brand and account teams, responsible for the translation of brand plans into shopper plans that will drive conversion and grow the Royal Canin & Eukanuba brands. They are responsible for supporting the Strategic, Neighborhood Pet and Regional Chains customers through the development and execution of shopper marketing programs, new product launches and lead post activity/event analysis for the Royal Canin and Eukanuba brands. They will manage projects for the team and other administrative responsibilities. This position reports to the Director, PSRO Marketing.

Responsibilities

• Develop and implement annual trade and shopper promotion & marketing plans within assigned accounts.
• Collaborate with Brand team and support retailers with the introduction of new products, product news, new packaging, and content.
• Develop creative briefs and drive successful collaboration with agencies to execute sales tools, merchandise (displays and point-of-sale), and product training programs to support brand and customer initiatives in driving profitable volume.
• Partner with sales and customers in annual planning meetings with innovative ideas to drive growth and collaboration, as well as ensure minimal distance from marketing priorities, on both short- and long-term strategies.
• Evaluate and report on results of promotional activities.
• Administrative/Support responsibilities (cross functional support, agency management, and ExpertVoice, etc.).
• Partner with the visual merchandising lead on display development.

Requirements

• Bachelor’s degree in business/marketing required.
• 2+ years of Brand Marketing, Shopper or Customer Marketing, or Insights experience.
• Familiarity with Retail Environment.
• Strong communication and presentation skills.
• Experience in retail environment execution of Brand programs.
• Demonstrated success at working in an entrepreneurial environment.

Nice-to-haves

• Master's Degree.
• IRI/Nielson experience.

Benefits

• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.
• Participation in 401k plan.
• Medical and dental benefits.
• Paid time off benefits.