Assistant Vice President for Marketing

About the position

This position promotes and supports the learning experience of Marian University students by collaborating with all stakeholders to elevate Marian University's brand identity, enhance its reputation, and drive engagement with all stakeholders. Working with the Communications and Marketing Department and integrating strategic messaging across various platforms, the AVP of Marketing will promote Marian University's mission, values, and achievements, fostering a cohesive and compelling narrative that resonates with prospective and current students, faculty, staff, alumni, emeriti, potential donors and the community. This position will be divided between teaching responsibilities which will carry up to six credits per semester.

Responsibilities

• Strategically develop, maintain, and organize Marian's Advertising Calendar - annual and monthly (budget and placement).
• Responsible for digital and traditional advertising purchases.
• Digital - SEO (Search Engine Optimization), Geofencing, Keyword Retargeting, Ad placement.
• Traditional - radio, TV/streaming, print, billboards.
• Design and Create print advertisements with Graphic Designer.
• Reviews, develops, and manages content of Marian University's public website and intranet.
• Design all marketing materials with Graphic Designer, including brochures, promotional flyers, info sheets, signage to support all departments of the university.
• Create and execute marketing plans for all programs on an annual basis to include informational sheets for all Academic programs - both Traditional Undergrad and AOS.
• Ensures compliance with company brand standard, review and update university brand where appropriate.
• Handles the updating and timely distribution of all Marian University print and digital marketing.
• Coordinates with Cabinet to identify and evaluate opportunities for growth and expansion into existing and new marketing areas through the collection and analysis of various business data and statistics.
• Develop new strategic frameworks, case studies and methods for stakeholders to digest the business impacts of various marketing and brand strategy decisions.
• Share responsibility with peers for building, managing and developing a team of internal experts who serve as the university's marketing taskforce regarding all marketing and brand strategy decisions, topics, and questions.
• Other duties as assigned.

Requirements

• Bachelor's degree in Marketing or closely related field.
• At least 3 years of Marketing experience or in a similar role.
• A combination of education and experience will be considered.
• Master's degree in Marketing or closely related field with at least five years of marketing experience preferred.
• Strong experience in advertising: design, placement and planning.
• Strong skills in cultivating and maintaining a strong brand identity.
• Strong oral, written, and interpersonal skills.
• Knowledge of digital marketing tools and platforms to enhance online presence.
• Proficiency in assessing market trends and consumer behavior to make informed decisions.
• Ability to organize and prioritize work to meet deadlines.
• Ability to create and foster efficient and collaborative teams while articulating clear marketing plans to stakeholders and team members.
• Willingly support the Mission and Core Values of the University.