Associate Brand Marketing Manager

About the position

Responsible for the development and delivery of brand tactics that drive awareness and create demand, contributing to overall sales performance. Develop monthly/quarterly performance reports and forecast updates for the CVI US contact lens portfolio; point person for fit set management and monthly allocations, liaising with sales and commercial operations key stakeholders; lead for executing marketing programs and initiatives; strategic projects as assigned. This entails working closely with all members of the US brand and customer marketing teams, the field sales and corporate accounts organizations, finance, insights, commercial operations, salesforce development, professional affairs and other cross-functional team members to ensure consistent brand messaging and performance across channels.

Responsibilities

• Develop deep understanding of CVI product portfolio.
• Responsible to develop, optimize, and manage the claims and messaging to support the brand strategy.
• Supports execution of brand strategy, leveraging data to develop marketing plans for all delegated brands and products.
• Supports go-to-market for new product and program launches, collaborating across the company to successfully execute.
• Manages timelines, checklists, asset delivery and supports rep training rollout.
• Translates insights/data into actions to support program development.
• Serves as key interface with Sales organization to ensure that managed brand marketing strategies are well communicated and executed.
• Prepares materials for medical/legal review process submissions, tracks status and revises content based on feedback.
• Supports research execution, surveys and analysis of customer feedback.
• Helps coordinate content for advisory boards, webinars and peer-to-peer education events.
• Owns pricing communication, sales promotions, and messaging/campaigns for promoted brands.
• Proactively pursue continuous improvement of brand and market conditions through ad hoc analyses.
• Works with Global Marketing team as required on strategic product initiatives.
• Responsible for monthly/quarterly performance reporting leveraging various internal and external data sources.
• Tracks KPIs weekly/monthly/quarterly and highlights risks/opportunities.
• Evaluates and analyzes trends and market dynamics to ensure competitive positioning.
• Leads the development, implementation, and measurement of marketing initiatives.
• Prepares draft forecasts based on data, trends and sales input.
• Develops annual fiscal sales budgets and monthly demand forecasts for all managed products.
• Builds models and gathers data to feed those scenarios.
• Helps manage vendor relationship, writes briefs and analyzes research result.
• Supports the development of campaign strategies with customer data and insights.
• Develops sales enablement collateral; coordinates design and approvals.
• Develops drafts/briefs/templates that accelerate the creation of key marketing execution materials.
• Helps inform strategy for white papers and case studies.
• Participates in the annual development of regional objectives as set out in the long-range strategic plan.
• Supports the development of brand performance and presentations as needed including annual brand planning.
• Performs other duties related to marketing and/or product management as required.

Requirements

• 1-3 years related experience in product or brand management, preferably in the health care industry.
• Bachelor's degree in Business, Marketing; MBA/Master's a plus.
• Strong written and verbal communication skills; ability to work with all levels within the organization.
• Strong influencing skills - able to work across the commercial organization to achieve goals.
• Ability to distill complex items into senior level updates.
• Proactive, self-motivated with a can-do attitude.
• High level of ownership, accountability, and initiative.
• Excellent communication and interpersonal skills - verbal, written and presentation.
• Ability to multi-task and establish priorities.
• Proficient with office software including Microsoft Office and Outlook.
• Highly skilled in data analysis and visualization (Excel and others), experience with Salesforce.com a plus.

Benefits

• Equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.
• Starting base pay for this role is between $72,000.00 and $93,000.00 per year.