Fortune Brandsposted 24 days ago
$63,000 - $96,000/Yr
Full-time • Mid Level
Deerfield, IL

About the position

As the Associate Channel Marketing Manager, you will nurture the growth of the Outdoors business unit—home to trusted brands like Therma-Tru, Larson, Fiberon, Fypon, and Solar Innovations—through thoughtful marketing initiatives that connect with our audiences and reflect our shared values. In this collaborative role, you’ll develop inclusive and creative go-to-market strategies, foster trust-based relationships with partners, and support cross-functional alignment. You will leverage empathy and insight to craft messaging that resonates with fabricators, dealers, builders, contractors, and consumers alike. We value those who can Think Fast by listening deeply and responding thoughtfully to market feedback; Work It Together by building caring, respectful partnerships; and Make the Hard Call by approaching challenges with compassion and clear communication.

Responsibilities

  • Design and execute marketing programs that foster product visibility and create meaningful connections with consumers and partners.
  • Collaborate closely with teammates in product, engineering, and creative functions to align on shared goals and priorities.
  • Use consumer insights and empathy to craft messages that speak to diverse audiences and reflect their needs and aspirations.
  • Coordinate the creation of compassionate, user-focused marketing materials—videos, print assets, digital content, and more.
  • Support and align with cross-functional initiatives, including social media, public relations, trade shows, and inclusive advertising efforts.
  • Become a trusted subject matter expert and advocate for your product area, strengthening community across teams and stakeholders.
  • Maintain thoughtful budget management and inclusive project tracking.
  • Help guide external agencies and partners, fostering respectful and values-aligned collaboration.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 4+ years of marketing or advertising experience, with a focus on channel or B2B marketing.
  • Experience developing and executing marketing campaigns that support business goals.
  • Strong communication skills, with the ability to work effectively with internal teams and external partners.
  • Proven ability to build strong relationships across teams and with customers.
  • Skilled in creating marketing content across print, digital, and social channels.
  • Familiar with marketing tools like email platforms, content management systems, and analytics dashboards.
  • Experience managing agencies or vendors to deliver projects on time and on brand.
  • Comfortable using customer insights and data to improve marketing strategies.

Nice-to-haves

  • Experience in both B2C and B2B marketing.
  • Experience in the Consumer or Durable Goods industry.

Benefits

  • Comprehensive health plans.
  • Market-leading 401(k) program with a company contribution.
  • Product discounts.
  • Flexible time off benefits (including half-day summer Fridays per policy).
  • Inclusive fertility / adoption benefits.
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