Associate, Digital Brand Marketing, Liberty Street, New York, NY

About the position

Santander is a global leader and innovator in the financial services industry. We believe that our employees are our greatest asset. Our focus is on fostering an enriching journey that empowers you to explore diverse career opportunities while nurturing your personal growth. We are committed to creating an environment where continuous learning and development are prioritized, enabling you to thrive both professionally and personally. Here, you will find ample opportunities to connect and collaborate with talented colleagues from around the world, sharing insights and driving innovation together. Join us at Santander, where you are supported by a culture of engagement and a commitment to your success. An exciting journey awaits, if you are interested in exploring the possibilities.

Responsibilities

• Lead Paid Media Campaigns: Strategically manage end-to-end paid media programs across all digital channels including paid social, programmatic display, online video (YouTube), influencer marketing, connected TV (CTV), digital audio, and more.
• Support Traditional Integration: Align digital efforts with select traditional channels such as out-of-home and broadcast media to ensure a cohesive brand presence across touchpoints.
• Partner with Media Agencies: Drive collaboration with digital media agencies to develop, activate, and optimize campaigns, ensuring alignment with brand objectives and KPIs.
• Digital Strategy Development: Create and evolve media strategies that reflect audience insights, channel performance, and brand goals across all digital properties.
• Cross-Functional Collaboration: Serve as the critical connector between Brand Strategy and Media Execution teams, ensuring fluid communication, shared learning, and cohesive execution.
• Campaign QA & Activation: Review and traffic all digital media assets, providing strategic and creative feedback to ensure campaigns launch on time and meet quality standards.
• Data-Driven Optimization: Utilize analytics and past performance insights to continuously test, refine, and improve campaign effectiveness—driving a strong test-measure-learn discipline.
• Media Alignment: Ensure paid digital campaigns are tightly integrated with offline media and personalized (1:1) marketing strategies.
• Opportunity Hunting: Identify and propose new digital media opportunities across channels and platforms for Santander and Openbank.

Requirements

• Bachelor's Degree or equivalent work experience: Marketing, Business, Communications, Web/Graphic Design or equivalent field - Required.
• 5+ years of experience in paid media advertising, with hands-on campaign management across major digital platforms (required).
• 5+ years in the financial services industry or another highly regulated vertical (required).
• Proven expertise in digital media buying and cross-channel campaign execution across platforms including: Paid Social, Programmatic, Online Video, Influencer Marketing, Digital Audio, Connected TV, Out-of-Home and Linear TV (collaborative integration).
• Strong understanding of media planning, measurement frameworks, and campaign analytics.
• Deep familiarity with compliance considerations for financial services advertising, particularly in social and digital.
• Excellent written and verbal communication skills with the ability to present strategy, performance, and business cases for paid media investments.
• Adaptable, collaborative, and highly organized with outstanding time and stakeholder management.
• Demonstrated success in managing complex, multi-channel paid campaigns and delivering measurable results.
• A track record of driving innovation in media execution or media tech adoption.

Nice-to-haves

• Master's Degree Marketing, Business, Communications, Web/Graphic Design or equivalent field - Preferred.
• Established work history or equivalent demonstrated through a combination of work experience, training, military service, or education.

Benefits

• Base Pay Range Minimum: $75,000.00 USD
• Base Pay Range Maximum: $130,000.00 USD