Associate Digital Marketing Manager

About the position

As an Associate Digital Marketing Manager, you'll lead complex business/technical integrations and impact our clients' products through data-driven decisions. You'll ensure our clients successfully adopt and leverage technology as we launch their digital marketing campaigns!

Responsibilities

• Lead complex strategy and execution projects across a variety of client apps and tools in the MarTech landscape, such as Braze, Adobe Experience Platform, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and Punchh.
• Drive ongoing client success and satisfaction by determining the scope of various engagements and communicating regularly with various stakeholders.
• Coach project teams and mentor the Growth team to ensure client success.
• Lead discovery engagements to learn our clients' business goals and determine their optimal marketing tech stacks.
• Train clients on how to use their marketing technology stack and advise on best practices for optimization and scaling.
• Lead ongoing marketing service engagements with clients, including push and email campaigns, outcomes-based analytics, and data reporting to demonstrate ROI.
• Provide feedback to internal teams on creative asset and content development.
• Resolve a wide range of customer inquiries from basic education to technical operations.
• Develop and launch multi-channel marketing strategies to improve engagement, conversion, and retention metrics.
• Collaborate with technology vendors to develop customized marketing solutions for clients.
• Analyze integrated marketing performance by audience segment and make adjustments to optimize customer experience, personalization, and relevance.
• Travel to client offices as needed.

Requirements

• 1-2+ years of professional experience in a client-facing marketing strategy role.
• Demonstrated proficiency in deploying campaigns in Braze and other customer engagement platforms.
• Experience successfully developing and leading multi-phase projects with diverse stakeholders.
• Led diverse, cross-functional teams and have coached and mentored team members.
• Excellent written and verbal communication skills.
• Proficient in HTML/CSS for emails, landing pages, content cards, and in-app messages.
• Successfully planned and deployed integrated digital marketing or communications campaigns to drive acquisition, increase retention, or improve customer long-term value.
• Extensive knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc.
• Ability to present complex ideas to clients and team members in a compelling and energetic way.
• Empathetic to client needs and can help find solutions if problems arise.

Benefits

• Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums)
• Life & Disability Insurance
• 401K matching
• Flexible paid time off & paid company holidays
• Parental Leave
• Employee Share Purchase Plan
• Employee Assistance Program (EAP)
• And more!