Associate Director, Clinician Marketing

About the position

As Associate Director, Clinician Marketing, you will be responsible for the strategic oversight, execution, and performance of PureWick™ reimbursed consumers. You will be responsible for driving awareness of PureWick awareness to clinicians and improving the clinician experience. The individual in this role must have the ability to manage a portfolio of business-critical marketing operations across e-commerce, marketing journeys, analytics, customer support & sales, technology, fulfillment, and finance. Candidates will be expected to work in our Covington, GA office Monday through Thursday and work at home on Friday.

Responsibilities

• Develops and executes strategic plans to drive clinician awareness, conversion, and engagement through omnichannel strategies, process, service, and technology optimizations and innovations.
• Responsible for clinician marketing operations from awareness to adoption.
• Partners with sales, customer service, and fulfillment operations to ensure program KPI and SLAs are being met across internal and external partners and drives improvements in KPI monitoring and analytics programs across the full lifecycle of the customer's experience.
• Collaborates with marketing team members and cross-functional stakeholders to drive positive business outcomes through new tests, feature, initiative, and product/service launches.
• Responsible for project and program interdependencies in terms of budgeting, business contribution, and technology.
• Has a deep understanding of the Home Care business to identify opportunities for improvement across processes, resource management, and innovation.
• Has a deep understanding of key innovations and consistently leverages omnichannel best practices.

Requirements

• Minimum bachelor's degree required, MBA preferred.
• Minimum 10+ years' experience as a senior level marketer in healthcare leveraging omnichannel strategies and management of end-to-end clinician experiences.
• Proven track record to manage a portfolio of interconnected projects with an eye on synergy, efficiencies, resource management, and budget management.
• Strong track record of delivering high-performing product and project enhancements with an 'always optimizing' mindset.
• Can build business cases to support key initiatives to obtain approval for funding.
• Excellent analytical skills and a high comfort level with creating and managing new analytics and reporting capabilities, including global KPI dashboards.
• Ability to understand business needs and align business requirements with program and project requirements and execution.
• Expertise in cross-functional program and product management.
• Experience in Healthcare space required.
• Experience in reimbursed environments preferred.
• Effectively communicates and successfully works well with the executive level and team members.