About the position
The Crummer Graduate School of Business at Rollins College seeks a highly skilled Associate Director of Content Marketing & Enrollment Communications to serve as second-in-command in the Marketing Department. This individual will be a strategic thinker, prolific writer, and operationally excellent executor responsible for developing and implementing Crummer's full suite of enrollment communications and digital content. This position will play a mission-critical role in converting MBA and executive education prospects through the creation, execution, and optimization of data-driven email marketing campaigns via the cloud-based CRM systems like Slate, Monday.com or HubSpot. Additionally, the role oversees the day-to-day management, writing, editing, and optimization of the Crummer website (crummer.rollins.edu), including campaign landing pages, general updates and SEO GAI improvements. This is a high-output role for a senior-level content creator with both operations and strategic marketing expertise. This individual should be knowledgeable and comfortable using AI-enabled marketing tools, specifically for writing social media, advertising and promotional copy, have strong cross-departmental communication skills, and demonstrate an aptitude to digitally engage audiences via creative storytelling both visually and verbally.
Responsibilities
- Strategize, write, and deploy drip email campaigns through Slate & Monday.com CRM to support all stages of the admissions funnel for MBA and executive education prospects.
- Develop segmented email journeys mapping to distinct MBA product lines, plus non-degree offerings, aligned with recruitment cycles for spring and fall cohorts.
- Maintain and update all automated and ad hoc communications with speed and accuracy using generative AI and personalization tools.
- Write and publish Crummer's monthly e-newsletter in coordination with admissions and executive education teams.
- Serve as the primary content administrator and editor for crummer.rollins.edu.
- Write, edit, and optimize all program and landing page content on an ongoing basis for SEO, clarity, and conversion.
- Manage all photography, video, and interactive content updates in collaboration with creative partners and Director of Marketing.
- Monitor and improve site UX and performance analytics of the crummer.rollins.edu website using Google Analytics, WordPress, and Slate conversion data.
- Collaborate with media agencies and internal teams to align messaging and content across paid search, social media, and website landing pages.
- Develop quarterly campaign content calendars to drive social media paid and organic lead generation campaigns throughout the annual recruitment cycle.
- Work closely with in-house as well as freelance graphic designers to create creative assets for social media campaigns across linked In, Meta and YouTube.
- Review performance metrics monthly/by campaign and recommend content or structural adjustments via A/B message testing.
- Liaise with admissions, executive education, faculty, and the broader Rollins campus to ensure content consistency and strategic messaging alignment.
- Represent the marketing function in cross-functional meetings, ensuring communications serve enrollment goals.
- Serve as a resource and mentor to junior staff, freelancers, and interns.
Requirements
- Bachelor's degree in marketing, communications, journalism, or a related field required.
- 7-10 years of experience in digital marketing and strategic content development, preferably in higher education or a high-touch B2C environment.
Nice-to-haves
- Master's degree in communications, journalism or digital marketing (or MBA) with a concentration in communications and/or marketing.
- Strategic content development experience in higher education or consumer luxury industry.
Benefits
- 25 Days - Paid Time Off (vacation, sick and personal time)
- 10 Days - Paid Holidays
- 5 Days - Paid College Closure Days
- Eligible for Medical, Prescription, Dental & Vision Insurances (within 30 days of hire)
- 100% Employer-Funded Health Reimbursement Account ($125+/month)
- 100% Employer-Paid Short & Long Term Disability Insurance
- Domestic Partner Benefits
- 11.5% Employer Retirement Contributions
- Discounted On-Campus Dining Meal Plans
- Free On-Campus Parking
- Free Access to Campus Amenities (gyms, pools, library, sporting events and more)
- Free Full Tuition for Employees and their Families
- Pet Insurance
- 100% Employer-Funded Employee Assistance Program
- Flexible Spending Accounts
- Award-Winning Wellbeing Programs
- Plus More!
