About the position
Join Amgen's Mission of Serving Patients. At Amgen, if you feel like you're part of something bigger, it's because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we've helped pioneer the world of biotech in our fight against the world's toughest diseases. With our focus on four therapeutic areas -Oncology, Inflammation, General Medicine, and Rare Disease- we reach millions of patients each year. As a member of the Amgen team, you'll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you'll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.
Responsibilities
- Collaborate with cross functional partners to drive the strategy set by Brand Leadership and execute the marketing plan with respect to HCP engagement.
- Drive the development of branded promotional communications and manage the evolution of marketing tactics across channels.
- Partner closely with the sales team to ensure strong execution of sales strategies and messaging.
- Lead the annual tactical planning process for HCP engagement.
- Design and oversee execution of tailored engagement plans that reinforce brand strategy.
- Align the development of promotional tactics by collaborating with market research and agency partners.
- Oversee seamless execution of the speaker bureau and the evolution of speaker program content.
- Ensure strategic and execution connectivity with the sales force.
- Manage and coach direct reports to support their professional development.
- Systematically capture insights via HCP interactions to identify new patient growth opportunities.
- Build long-term professional relationships with priority HCPs.
- Complete multiple, simultaneous projects and manage resources to ensure timely deliverables.
- Track marketing program effectiveness and continuously strive to optimize marketing programs.
Requirements
- Doctorate degree and 3 years of marketing experience OR Master's degree and 7 years of marketing experience OR Bachelor's degree and 9 years of marketing experience OR Associate's degree and 12 years of marketing experience OR High school diploma / GED and 14 years of marketing experience.
- Minimum of 3 years experience directly managing people and/or leadership experience.
Nice-to-haves
- MBA or relevant graduate degree in marketing, healthcare management, or related subject area.
- 4+ years' experience developing pharmaceutical campaign strategies and tactics for specialty products.
- Prior HCP promo experience highly preferred.
- Biotech/pharmaceutical experience.
- Record of growing responsibility within marketing.
- Experience with evolving strategy and promotional tactics in light of external market events.
- Ability to drive influence across stakeholders to set direction and align work efforts.
- Marketing competence with proficiency in marketing strategy, market research, segmentation, brand positioning, messaging, and tactical development.
- Exhibits passion and empathy to build meaningful experiences for HCPs.
- Demonstrated ability to take data and insights and translate them into actionable strategies.
- Experience working with agencies.
- Ability to exercise strong judgment and live up to high ethical and compliance standards.
- Strong self-starter; project management and ability to lead others to meet multiple priorities.
Benefits
- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions.
- Group medical, dental and vision coverage.
- Life and disability insurance.
- Flexible spending accounts.
- A discretionary annual bonus program.
- Stock-based long-term incentives.
- Award-winning time-off plans.
- Flexible work models, including remote and hybrid work arrangements.
