Associate Director, Marketing Analytics, US Oncology

About the position

As the Market Analytics Associate Director, US Oncology, you will take lead of marketing analytics within the US Oncology portfolio. Your role will be pivotal in driving commercial efficiency, advancing marketing excellence, improving our inline assets and accelerating new launches. You will collaborate closely with Marketing, Omnichannel, Data Science, Market Research, Forecasting, Finance, Market Access, and Data Management teams to deliver innovative insights and optimize brand strategies and investment decisions.

Responsibilities

• Synthesize complex data to derive critical insights for brand performance, strategy effectiveness, and underlying drivers to inform commercial strategic decision-making.
• Manage large-scale datasets and conduct sophisticated quantitative data analysis to lead the design, execution, and delivery of actionable recommendations through compelling storytelling and impactful data visualization.
• Establish and operationalize a variety of marketing analytics capabilities, including promotional mix, ROI, and other analyses.
• Aid omnichannel and brand marketing teams in defining campaign measurement criteria, assessing data requirements, and measurement feasibility.
• Enable performance tracking for standard KPIs (e.g., impressions, clicks, open rates, NPS at the campaign level) to provide a tactical view of executional performance.
• Develop and operationalize ROI/attribution methodologies across marketing channels (e.g., Promo Mix modeling, A/B testing, Customer Lifetime Value) to optimize investment strategies.
• Analyze omnichannel campaign and program data to identify areas of improvement, delivering actionable insights to enhance the HCP experience and optimize channel performance.
• Partner with GCO to internalize and scale marketing analytics capabilities, optimize vendor strategies, and mentor junior analytics team members.
• Collaborate with Data Science and Artificial Intelligence (DSAI) teams to pull forward and automate programs.
• Lead highly complex projects, often independently, while providing technical mentorship and business translation support to junior Analytics Managers.
• Drive innovation in analytics approaches and promote best practices across the broader organization.

Requirements

• Bachelor’s degree, with a preference for a quantitative field.
• 3+ years of experience at a pharmaceutical/biotechnology manufacturer or working in the biopharmaceutical industry.
• 4+ years of analytics, statistics, or data science experience.
• Direct experience implementing BI visualization tools (PowerBI, Tableau, Qlik, MicroStrategy, etc.).
• Deep marketing analytics experience, including omnichannel and campaign analytics, preferably including experience outside of pharma.
• Specialized, advanced technical skills (e.g., coding proficiency in Python or R for marketing analytics use cases).
• Leadership experience managing cross-functional teams and overseeing project execution.
• Strong business acumen, including understanding of marketing data KPIs and investment optimization strategies.
• Strong storytelling skills with the ability to translate complex technical analyses into clear, actionable business insights.

Nice-to-haves

• Advanced quantitative or marketing analytics degree preferred.
• Expertise in at least one statistical/data analysis language (Python or R).
• Experience with attribution modeling, customer journey analytics, and recommender systems.
• Project/program management expertise with demonstrated success leading complex initiatives across commercial and technical teams.
• Experience working in Oncology.

Benefits

• Inclusive and equitable environment.
• Commitment to lifelong learning, growth and development.
• Empowerment to push the boundaries of science and challenge convention.
• Focus on people and creating a culture that inspires.