Associate Director, Marketing Analytics

About the position

AbbVie Oncology encompasses Imbruvica as well as future brands in the AbbVie portfolio. The Associate Director, Marketing Analytics, will develop and deploy analytic solutions based on business needs across the Oncology Franchise to pull through brand strategy and tactics at a national and sub-national level. This position's primary objectives: Lead the US Oncology Analytics team to ensure successful execution of the analytical plan, derive findings and implications from physician and patient analytics to strengthen commercial understanding of subnational dynamics and performance, and use analytic insights to identify actionable opportunities to enhance performance.

Responsibilities

• Closely involved with financial planning process, responsible for input into financial planning process & key conduit to Forecasting for all monthly estimates, annual plan and long-range plan deliverables
• Understand sub-national drivers of cross-brand performance, providing more granularity to performance dynamics across distribution channels and customers
• Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
• Effectively work with cross-functional partners to deliver integrated analytics reflecting the diverse contributions across the functions
• Lead contract support, and external suppliers to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics
• Develop fact-based promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance, influence business growth & inform the annual financial forecasting and brand planning process
• Develop near-term KPIs and longer-term ROI measurements that will inform recommendations to optimize personal and non-personal promotional channels

Requirements

• Bachelor's Degree required, with a concentration in marketing/sales/quantitative analysis preferred. Advanced degree preferred.
• 10-15 years of relevant experience in quantitative analysis of sales and marketing information is required, including use of this information in the development of business plans and strategies. Experience within in the Pharma/BioTech industry is required. 1-2 years people leadership experience is a plus.
• Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving. Experience with current methods Analytics/Machine Learning.
• Advanced experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD, DDD, Xponent, NSP, NPA), and Specialty pharmacy data and one or multiple analytic domains (promo optimization, digital, launch support, etc) is a plus
• Deep hands-on expertise in current analytical methods & tools (including machine learning)
• Advanced communication and influencing skills
• Advanced agility, project management and prioritization skills
• Advanced vendor management skills
• Proven ability to collaborate effectively and to influence in a matrixed organization
• High motivation, strong work-ethic and positive attitude while working under tight timelines