Novartis has an incredible opportunity for a talented individual to join our team as an Associate Director, Marketing Strategy. As The Associate Director, Marketing Strategy you will be responsible for defining the HCP and Patient marketing strategy in ITP. This individual will support the Marketer Director, including the delivery of key strategic analyses and outputs to inform customer experience planning and execution within the Integrated Marketing & Customer Experience, US Organization. This individual will report directly into the Director of Marketing Strategy, partnering closely with other strategic partners, to ensure that the HCP and Patient Marketing Strategy and concepts are effectively orchestrated into campaigns, tactics and experiences. The Marketer will be responsible for identifying, testing, and validating creative concepts and messaging architecture, and creating the lead assets for HCPs and patients. This role will identify, share and embed best practices across the Marketing Strategy IMO to improve impact and create communities of practice on effective and impactful marketing. This position is based is East Hanover, NJ and will not have the ability to be located remotely. Please note that this role would not provide relocation and only local candidates will be considered. The expectation of working hours and travel (domestic and/or international) will be defined by the hiring manager. This position will require up to 20% travel.