About the position
Sanofi Oncology is on a mission to modernize and strengthen our customer engagement model, allowing us to deliver transformative therapy to patients and meet the unique needs our customers in a new way. The new model emphasizes agility, precision, and deep alignment with the evolving needs of oncology providers and patients, setting a new standard in cancer care. The Digital and NPP Marketing lead will play a critical role in this by setting and executing a strategic, digital-first engagement plan to effectively reach and engage healthcare providers (HCPs) through non-personal channels. This role oversees digital content creation, channel optimization, and innovative digital solutions to enhance HCP engagement, while ensuring alignment and coordination with broader omnichannel efforts. This role reports to the Head of Marketing, US Oncology.
Responsibilities
- Create and implement a robust non-personal promotion (NPP) strategy focused on digital engagement for HCPs, using the overall brand strategy plan as a guide.
- Ensure alignment with overall brand objectives, tailoring the approach to meet the informational and practical needs of providers.
- Lead the development of digital content that resonates with HCPs and enhances their engagement, ensuring relevance and adherence to brand standards.
- Design dynamic content adaptable to various digital channels, supporting consistent and cohesive HCP interactions.
- Oversee the development and management of HCP-facing websites, banner ads, search features, apps, etc. ensuring they are user-friendly, informative, and engaging.
- Drive continuous updates and optimizations to digital platforms to maintain relevance and improve the user experience.
- Collaborate closely with the US Oncology Account Marketing Lead on non-personal and digital initiatives involving Organized Oncology Accounts.
- Identify, design, and manage digital pilot initiatives to test new engagement approaches, gathering insights to inform scalable solutions.
- Evaluate and refine digital pilots based on testing outcomes to enhance effectiveness and provider reach.
- Coordinate with omnichannel teams to ensure seamless integration of digital efforts within the broader HCP engagement strategy.
- Leverage digital platforms to conduct ongoing testing and refinement of content and channel strategy.
- Leverage data and analytics to continuously optimize digital channels based on performance metrics, improving the impact and efficiency of digital outreach.
- Act as a primary liaison with the GTMC omnichannel teams, ensuring alignment in digital and NPP initiatives.
- Facilitate cross-functional collaboration to enhance omnichannel engagement and leverage best practices across digital efforts.
- Research innovation in digital channels, tools, and applications to bring new ideas for NPP HCP engagement.
Requirements
- Bachelor’s degree required; advanced degree in business or life sciences preferred.
- 5+ years in Marketing/Sales and/or other commercial roles required.
- Oncology experience preferred.
- Exceptional communication and analytical skills, with a focus on high-impact execution and results.
- Proven success in customer-centric marketing strategy development and cross-functional leadership.
Benefits
- High-quality healthcare
- Prevention and wellness programs
- At least 14 weeks’ gender-neutral parental leave
