About the position
Triumvirate Environmental, one of the largest environmental services firms in North America, is seeking an Associate Director of Content Marketing for our Corporate team. This data-driven individual will be responsible for leading content strategy and execution to ensure consistent messaging across the customer journey. It involves managing content creation, collaborating with teams to drive engagement and growth, and optimizing efforts through data and industry insights. Triumvirate Environmental provides leading organizations in the higher education, life sciences, healthcare, and advanced manufacturing sectors with diverse services and expertise to assist them with compliance management. At Triumvirate Environmental, we strive to WOW both our employees and our customers. Our unique culture fosters growth, development, education, and creativity. This position reports to our Director of Marketing. Work model will be fully onsite in Somerville, MA for the first 90 days. After 90 days, the position will follow a hybrid schedule approved by the manager and Human Resources.
Responsibilities
- Own the positioning of Triumvirate’s value proposition and messaging hierarchy for different segments and stages of the customer journey.
- Develop and execute a comprehensive content marketing strategy that supports brand awareness, demand generation, SEO, and customer engagement.
- Manage the content team to deliver high-quality, engaging, and on-brand content across all channels.
- Own the editorial calendar and oversee the creation of a wide range of technical content, including blog posts, whitepapers, case studies, videos, landing pages, and social media.
- Refine existing and develop new ideal customer profiles in collaboration with the sales team.
- Craft and maintain a consistent brand voice and messaging across all channels.
- Lead content initiatives for campaigns, service launches, and key business priorities.
- Work closely with executive leadership, internal subject matter experts, and external vendors to position the company as an industry thought leader.
- Partner with growth marketing, sales, and customer success teams to create content that supports the entire buyer journey.
- Analyze content performance metrics and optimize content strategy based on data.
- Translate content engagement into actionable insights to support Triumvirate’s business goals.
- Stay current on industry trends, competitive messaging, and emerging formats to keep our content strategy fresh and effective.
Requirements
- 7+ years of data-driven content marketing experience in the B2B space, with 3+ years in a leadership role.
- Degree in Marketing, Communications or other relevant discipline. MBA a plus.
- Proven track record of developing and executing successful content strategies that drive business results.
- Exceptional writing, editing, and storytelling skills.
- Proactive and results-oriented, with meticulous attention to detail.
- Strong understanding of SEO, content distribution, lead generation, and marketing funnel dynamics.
- Experience with content management systems, marketing automation platforms, and analytics tools.
- Ability to lead, inspire, and mentor a content team in a fast-paced, high-growth environment.
- Excellent project management and organizational skills.
- Must be eligible to work in the United States without future sponsorship.
- Must have a reliable form of transportation.
Benefits
- Health, Dental and Vision Insurance
- 401k
- Generous tuition reimbursement program
- TONS of safety training for some positions with opportunities for external trainings and certifications
- Mentorship & Career Succession Planning
- Relocation Opportunities
- Auto/Home insurance discounts
- Pet assistance discount plans
- Discounted movie passes
