Associate Director of Enrollment Marketing and Communications for Undergraduate Admission

About the position

Reporting to the Executive Director of Enrollment Management, the Associate Director of Enrollment Marketing and Communication will play a key role in the Department of Undergraduate Admission implementing marketing & communications strategies that build brand awareness and support the student lifecycle from prospect through to enrollment. The Associate Director will be responsible for managing and optimizing communications strategies, supporting event creation and communication through the University’s CRM (Technolutions Slate) and serving as primary liaison with the University’s Marketing and Communications division.

Responsibilities

• Develop, implement and manage all CRM-based communications ensuring accuracy, timeliness, personalization (using tools like Liquid Markup and content blocks) and alignment with institutional priorities.
• Maintain and update CRM communication templates, rules, and automations; build complex queries to identify appropriate recipient audiences.
• Monitor, analyze, and report on communication performance metrics; use data to inform continuous improvement.
• Create and maintain events, including building registration forms, creating attendee surveys, and managing related print and electronic communications.
• Stay current on communication tools, best practices and emerging trends; recommend enhancements to improve efficiency and impact.
• Serve as primary liaison to the University’s Marketing & Communications division to help develop compelling print, digital, video and information session content for prospective students and their families; serve as lead for website updates related to undergraduate admission.
• Collaborate with the University’s marketing division to ensure all undergraduate admission materials align with institutional branding guidelines.
• Regularly review and update communications, publications, website content, and information session materials to ensure accuracy, relevance, and functionality (e.g., links and images).
• Ensure the University’s profile and content on external platforms (e.g., Scoir, Naviance, College Board, Niche) are accurate, current and on-brand.

Requirements

• A minimum of 3-5 years of progressively responsible experience, preferably in higher education.
• Excellent verbal, written and interpersonal communications skills with an unwavering attention to detail.
• Proven ability to manage multiple projects in deadline-driven environment; able to work independently and collaboratively.
• Working knowledge of CRM systems is required, with a strong preference for experience with Slate.