About the position
Triumvirate Environmental, one of the largest environmental services firms in North America, is seeking an Associate Director of Growth Marketing for our Corporate team. This strategic marketing champion will be responsible for leading a growth marketing strategy focused on pipeline generation, customer acquisition, and revenue growth. This data-driven expert will also oversee our marketing analytics function to ensure we're quantifying our impact through strong attribution and measurement. Triumvirate Environmental provides leading organizations in the higher education, life sciences, healthcare, and advanced manufacturing sectors with diverse services and expertise to assist them with compliance management. At Triumvirate Environmental, we strive to WOW both our employees and our customers. Our unique culture fosters growth, development, education, and creativity. This position reports to our Director of Marketing. Work model will be fully onsite in Somerville, MA for the first 90 days. After 90 days, the position will follow a hybrid schedule approved by the manager and Human Resources.
Responsibilities
- Develop and lead a comprehensive growth marketing strategy focused on pipeline generation, customer acquisition, and measurable revenue growth.
- Scale and own Triumvirate’s ABM strategy to target high-value accounts and accelerate pipeline velocity.
- Own and optimize paid media channels (search, social, display, retargeting), marketing automation programs, and lead nurturing workflows with the support of in-house experts and agency partners.
- Partner closely with sales leadership to ensure close alignment between marketing campaigns and revenue goals, and to refine account selection, lead scoring, and handoff processes.
- Set and manage KPIs, dashboards, and attribution models to evaluate campaign effectiveness, optimize spend, and maximize ROI.
- Design testing and experimentation frameworks across channels (A/B testing, landing page optimization, funnel enhancements), and translate insights into action.
- Lead a high-performing growth marketing team spanning ABM, digital marketing, and analytics.
- Manage and optimize the marketing technology stack (CRM, marketing automation, ABM tools, paid media platforms, analytics tools) and identify new technologies to improve marketing efficiency and impact.
Requirements
- 7+ years of growth marketing, demand generation, or performance data-driven content marketing experience in the B2B space, with 3+ years leading ABM programs.
- Degree in Marketing, Business, or a related field. MBA or ABM certifications (e.g., Terminus, Demandbase, 6sense) a plus.
- Proven track record of designing and executing ABM strategies that align closely with national sales teams and drive tangible pipeline impact.
- Early career experience in a core digital channel (e.g., SEM, paid social, CRO, display) and a deep appreciation for operational execution.
- Ability to design and deploy programs to drive user acquisition, activation, and retention.
- Deep understanding of the B2B services buyer journey and ability to align strategies to multiple ICPs across stages.
- Strong analytical mindset with experience managing budgets, forecasting results, and reporting on marketing ROI.
- Skilled at synthesizing inputs from data, research, and customer insights to make sound, high-leverage decisions.
- Creative thinker with a passion for innovation, testing, and continuous learning.
- Proactive and results-oriented, with meticulous attention to detail.
- Deep understanding of marketing automation platforms (e.g., Eloqua, HubSpot) and CRM systems (e.g., CX Sales, Salesforce).
- Ability to lead, inspire, and mentor a team in a fast-paced, high-growth environment.
- Excellent project management skills and the ability to balance strategy with hands-on execution in a fast-paced, high-growth environment.
- Must be eligible to work in the United States without future sponsorship.
- Must have a reliable form of transportation.
Benefits
- Health, Dental and Vision Insurance
- 401k
- Generous tuition reimbursement program
- TONS of safety training for some positions with opportunities for external trainings and certifications
- Mentorship & Career Succession Planning
- Relocation Opportunities
- Auto/Home insurance discounts
- Pet assistance discount plans
- Discounted movie passes
