Associate Director of SEO, Digital Marketing

About the position

The Associate Director will be a vital team member within Verizon Consumer SEO team assisting with strategic planning, business integration and partner management. Your aim is to use digital media to engage, inform, and excite new and current customers. This individual will build relationships with internal and external teams/ partners; they will bring a strong understanding of digital marketing and help scale the SEO function. With their sophisticated knowledge of and insight into the search & organic landscape, s/he will play an important role in the future of Search at Verizon.

Responsibilities

• Understanding and translating the market and business needs into a winning digital media/ SEO strategy.
• Responsible for driving the business forward in an evolving AI landscape, bringing recommendations & strategical advancements to the business.
• Developing and maintaining relationships across the Verizon organization, serving as a point of contact for SEO campaign-related inquiries.
• Partnering with industry leaders to develop Verizon's internal media-related solution(s).
• Leading a team of specialists to execute best-in-class data, supply and technology operations across the established digital media in-house team.
• Bringing a passion for leading a team and closely partnering with others in the organization to make your vision a reality.

Requirements

• Bachelor's degree or four or more years of work experience.
• Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Marketer, agency, or consultative services experience in SEO.
• Experience in search analysis and reporting.
• Experience in relevant web design principles, UX/CX best practices.
• Experience with SEO tools to inform SEO strategy including but not limited to Google Sheets, Google Search Console, Google Analytics, Google Data Studio, SEMRush, SimilarWebPro, Ahrefs, Botify, and Screaming Frog.
• Experience monitoring data quality within marketing technology products.

Nice-to-haves

• Experience driving innovative responses to shifts in search behavior including SGE, AI, voice, and social media.
• Experience being a people leader.
• Experience working with technical teams, including (but not limited to) technology, front end development, infrastructure, or DNS.
• Data visualization experience.
• Ability to manage large projects across multiple stakeholders.
• Able to operate and influence across divisions, departments and teams.
• Experience in Adobe, AEM, ContextHub.
• Experience using primary buying platforms & formats (SA360, GA4, Skai, Google/ Bing, PLAs, Shopping engines).
• Experience of advertising channels across TV, audio, OOH, Display, Digital Video, Social Media, and various buying methodologies (CPM, CPC, CPA).
• Proven track record of growing and leading a technically advanced team of media professionals.

Benefits

• Medical, dental, vision insurance.
• Short and long term disability.
• Basic life insurance, supplemental life insurance, AD&D insurance.
• Identity theft protection.
• Pet insurance and group home & auto insurance.
• Matched 401(k) savings plan.
• Stock incentive programs.
• Up to 8 company paid holidays per year.
• Up to 6 personal days per year.
• Parental leave and adoption assistance.
• Tuition assistance.
• Up to 15 days of vacation per year, which grows with additional service.