Associate Director, Omnichannel Marketing

About the position

The Associate Director of Omnichannel Marketing will lead the design, execution, and optimization of coordinated HCP engagement across our full commercial portfolio. This collaborative role will be a key driver in evolving our omnichannel capabilities, partnering with brand leads to help unify personal and non-personal promotional tactics into a seamless customer experience that supports brand goals, commercial excellence, and future growth. The ideal candidate is equal parts strategist and operator-able to help shape vision, orchestrate cross-functional execution, and scale programs based on performance insights. You will be a strategic business partner with our brand leads and a champion for modern, data-informed customer engagement.

Responsibilities

• Partner closely with brand leads to understand strategic imperatives and translate them into aligned, omnichannel engagement plans.
• Ensure that all omnichannel activities directly support brand-led strategy and customer engagement priorities.
• Guide brand teams on available tools, best practices, and channel opportunities to bring their strategies to market more effectively.
• Lead the operational deployment of omnichannel programs that support brand strategies, including digital and field-triggered campaigns.
• Act as the point person for coordinating across functional teams (e.g., Marketing, Sales, Commercial Operations, Analytics) to ensure successful implementation of brand-directed campaigns.
• Collaborate with brand leads on the MLR approval of digital assets.
• Support internal upskilling by developing training content and frameworks to help teams adopt omnichannel best practices.
• Stay current on emerging digital engagement technologies and recommend relevant tools to improve campaign performance or customer experience.
• Evaluate opportunities to test and scale advanced capabilities (e.g., next best action, AI-driven refinements, modular content).
• Measure campaign effectiveness against brand-defined KPIs and objectives.
• Provide insights to brand teams to support iterative campaign planning and improved engagement.
• Ensure all omnichannel tactics comply with regulatory, legal, and privacy standards.
• Act as a liaison to PromoMats/MLR teams and support compliant execution of digital materials and HCP communications.

Requirements

• Bachelor's degree required; advanced degree (MBA or equivalent) preferred.
• 6 plus years of pharmaceutical or biotech industry experience, with at least 3 years in omnichannel marketing, digital engagement, or commercial operations.
• Strong understanding of HCP engagement trends, campaign orchestration, and digital marketing platforms.
• Experience with CRM and marketing automation systems (e.g., Veeva, HubSpot, Salesforce Marketing Cloud), analytics dashboards, and media performance tools.
• Experience developing customer engagement journeys, segmentation, and personalized engagements.