About the position
The Associate Director, Dermatology and Rheumatology Patient Marketing will be a key member of the consumer marketing team. S/he will be responsible for the development and execution of marketing plans focused on patients with psoriasis across multiple channels to support continued commercialization. S/he will collaborate closely with cross functional partners, including the Derm and Rheum marketing team, Regional Marketing, Market Research, Omnichannel, Medical, Patient Access Support and Solutions, Sales, Corporate Communications, Promotional Review and Finance. Additionally, the Associate Director will be partnering with and leading key agency partners. We are looking for an experienced marketer with proven ability to develop insights, execute, collaborate and work in a matrixed environment, and be a positive force for team culture.
Responsibilities
- Develop insights that will lead to differentiated strategy and tactics
- Support development of the integrated psoriasis strategy from the patient perspective
- Partner to deliver patient tactics such as printed materials, website, CRM, and media plan targeted to patients with psoriasis
- Manage the Patient Marketing budget
- Business travel may be required, up to 30%
- Effectively partner with Agency of Record, providing clear expectations, guidance and feedback to agency, ensuring rigor in marketing excellence
Requirements
- BS/BA degree required. MBA preferred.
- Minimum of 5 years industry, (pharmaceutical/biotech or related agency) marketing experience
- Patient marketing experience is highly desirable
- Ability to drive a culture of accountability, balanced with a keen ability for collaboration and working in a matrixed environment
- Demonstrated ability to successfully navigate internal medical, legal, regulatory review processes
- Demonstrated project management experience
- Demonstrated ability to track and manage project budgets
- Demonstrated ability to adapt to change
- Track record of delivering strong performance in previous roles
- Immunology and/or experience working on large pharmaceutical brands is a plus
Benefits
- Medical, pharmacy, dental and vision care
- Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP)
- Financial well-being resources and a 401(K)
- Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection and survivor support
- Work-life programs include paid national holidays and optional holidays, Global Shutdown Days between Christmas and New Year's holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility
- Parental, caregiver, bereavement, and military leave
- Family care services such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder and pet care resources
- Other perks like tuition reimbursement and a recognition program
