Associate Director, Payer Marketing

About the position

The Associate Director, Payer Marketing will serve as a critical business partner to drive and support various corporate, brand and market access initiatives. This role will lead the development and execution of payer marketing strategies/tactics to secure, maintain and drive optimal access for the products.

Responsibilities

• Lead the development and implementation of payer tactics and pull through resources
• Work with cross-functional commercial partners to develop account-specific tactical recommendations (based upon customer type, business needs and competitive landscape) that maximize profitable, timely access and pull-through
• Lead execution with the Market Access National and Regional account teams on tactical plans aligned to organizational and brand strategies.
• Execute on key tactics/approaches for key payer channels (e.g., government, commercial)
• Partner with Data Analytics to deliver market insights that inform payer strategies, tactics and promotional plans
• Execute on market research needs/gaps (e.g. Advisory Boards)
• Serve as market access point-of-contact on cross-functional brand teams. Drive ongoing cross-functional collaboration and market access representation
• Maintain alignment with the reimbursement marketing team in support of access and pull-through objectives
• Represent Market Access at Legal, Medical, and Regulatory review meetings
• Actively manage the payer marketing budget, the agency of record and other vendors as needed.

Requirements

• Bachelor's degree required; MBA preferred
• 7+ years of pharmaceutical, biopharma industry experience, minimum 3 years in payer/reimbursement/patient services space preferred
• Demonstrated understanding of payer market dynamics as it relates to commercialization, pricing, reimbursement, and access
• Track record of developing and executing on pull-through plans (specific to payers)
• Strong project management skills with the ability to independently drive projects forward, establish budgets and timelines
• Strong interpersonal skills - builds relationships by identifying common goals and engaging in a transparent, trust-building manner
• Heightened ability to collaborate, influence, and work with a wide array of internal and external stakeholders to successfully deliver results
• Experience of managing multiple demands and priorities on time and under business constraints

Nice-to-haves

• Experience in Multiple Sclerosis, Neuropsych and/or Immunology, and their market access landscape