About the position
Sanofi Oncology is on a mission to modernize and strengthen our customer engagement model, allowing us to deliver transformative therapy to patients and meet the unique needs our customers in a new way. The new model emphasizes agility, precision, and deep alignment with the evolving needs of oncology providers and patients, setting a new standard in cancer care. The Personal Promotion Marketing lead will play a critical role in this by driving impactful, personalized face-to-face engagement strategies with healthcare providers (HCPs) in the oncology space. This role is responsible for ensuring tailored strategy, content, and communications that address HCP needs, enhancing field effectiveness and building strong relationships within the oncology community. This role reports to the US Oncologist Marketing Lead.
Responsibilities
- Develop and implement a comprehensive engagement plan tailored for HCPs, focused on personal, face-to-face interactions.
- Ensure engagement planning touchpoints support oncologist marketing goals, according to the brand plan / brand strategy set by the Head of Marketing.
- Lead the design and development of HCP-focused content, ensuring relevance and clarity for oncology field interactions.
- Ensure materials are adaptable and accessible for field teams, supporting effective communication and engagement.
- Lead the engagement plan roll-out to the field teams, partnering closely with Field Training and sales leadership to effectively enable and empower the sales teams.
- Gather and analyze insights from field-based marketing campaigns, using data to optimize content and strategies for continuous improvement.
- Identify and implement best practices for field engagement based on campaign performance and HCP feedback.
- Serve as the primary liaison to field teams, providing them with support, strategic alignment, and timely updates.
- Facilitate open communication and feedback between field teams and the broader marketing organization.
- Develop and refine messaging frameworks and communication strategies that resonate with HCPs and align with brand and engagement goals.
Requirements
- Bachelor’s degree required; advanced degree in business or life sciences preferred.
- 5+ years in Marketing/Sales and/or other commercial roles required.
- Oncology experience preferred.
- Exceptional communication and analytical skills, with a focus on high-impact execution and results.
- Proven success in customer-centric marketing strategy development and cross-functional leadership.
Benefits
- Wide range of health and wellbeing benefits including high-quality healthcare.
- Prevention and wellness programs.
- At least 14 weeks’ gender-neutral parental leave.
- Thoughtful, well-crafted rewards package.
