About the position
We're seeking our first Go-to-Market Engineer to join our rapidly expanding Revenue Operations team. The hired candidate will report to the Head of Revenue Operations and serve as a strategic partner to all GTM teams, but especially Marketing. You're a good candidate for this role if building automations to magnify impact motivates you, you enjoy working with integrations, workflows, AI, and new tools, and you have a passion for connecting the dots to scale processes at a growth stage SaaS company. We have built a sophisticated GTM tech stack and are now looking for someone who can help us take it to the next level. You'll collaborate closely with our Content, Demand Generation, and Events teams to ensure effective campaign management, systems integration, and analytics. Additionally, you'll ensure that we have robust data management and lead scoring programs to support our team of experienced marketers, sales professionals, and revenue operations leaders. The type of person who will thrive in this role doesn’t just enjoy supporting their peers with process management but takes it a step further to automate away manual processes entirely.
Responsibilities
- Optimize Ashby’s MarTech stack, including tools, workflows, data, and integrations.
- Research and evaluate new tools and technologies to augment Ashby’s marketing tech stack.
- Write and maintain simple scripts using JavaScript, Python, and SQL for data normalization and system integration.
- Collaborate with Marketing and Revenue Operations to maintain, optimize, and QA GTM data.
- Maintain deal source attribution model to optimize marketing investments.
- Capture buyer intent and enrich the CRM to support ABM efforts.
- Troubleshoot reporting and operational issues and propose fixes.
- Measure marketing campaign performance and collaborate with teams to execute and measure campaign effectiveness.
- Automate data ingestion/integration into HubSpot post-campaign.
- Identify and troubleshoot anomalies in data reporting.
- Collaborate across Marketing programs and Sales execution within the Revenue Operations team.
- Foster alignment and effective communication across GTM teams.
Requirements
- Experience in marketing ops, revenue ops, solutions engineering, product, or demand generation.
- Strong technical skills and systems thinking.
- Experience managing complex marketing tech stacks.
- Proficiency in writing scripts in JavaScript, Python, and SQL.
- Ability to collaborate cross-functionally and communicate effectively.
Nice-to-haves
- Experience with tools like HubSpot, Clay, Cargo, UserGems, Dreamdata, Instantly, and Relevance AI.
- Passion for data-driven decision-making.
- Creative problem-solving skills.
