About the position
At K18, we're about hair freedom for all–engineered with biotech. We are on a mission to liberate expression. To make the impossible possible with the right technology. To build a community of forward thinkers, risk takers, and rabble rousers. To bring fearless innovation forward and push boundaries past where we thought they could go. As an Associate Brand Manager, you’ll play a critical role in bringing our brand strategy and science-backed innovations to life across every touchpoint—from pipeline to product launch to post-campaign analysis. You’ll work cross-functionally to help shape the future of our brand and drive meaningful impact across all categories. This is an exciting and newly created role that builds on our growing brand marketing team.
Responsibilities
- Global Brand Marketing Calendar and Strategy Execution
- Support the strategic development and management of the product innovation pipeline, helping to coordinate across teams to bring cutting-edge science-backed solutions to market
- Continuously monitor the global beauty landscape, pricing, claims and competitor activities, and emerging trends to identify opportunities and threats
- Prepares and maintains positioning documents, forecasting guidance, calendars, internal presentations, recaps, and toolkits to support global alignment and execution
- Partners with cross-functional teams (R&I, Creative, Operations) to manage marketing aspects within timelines, briefs, and go-to-market readiness for new product launches
- Create briefs, including claims, artwork, copy. Ensure all briefs are on time, complete and, when relevant input into the internal Wrike ticketing system
- Responsible for product sample management across internal teams, tracking all needs and ensuring dates are met
- Lead and partner with cross-functional teams to drive all required elements of marketing campaign planning including timeline, GTM planning meetings
- Support go to market process refinement, implementing new ways of working, structure and tracking documents
- Help to maintain and update all go to market documents including GTM trackers, calendars, 360 deck
- Support brief development and execution, enter briefs into internal tracking system
- Create recap decks post-launch and post-campaign, coordinating cross functionally to review results vs planned KPIs
- Perform admin tasks as needed including supporting the marketing function including shipping, scheduling, budget tracking and file management
- Support consumer and market insights gathering and analysis including across surveys, salon visits, interviews and online tools
Requirements
- Bachelor’s Degree in Marketing from an accredited school
- 5 years experience in a marketing position at a high growth company in consumer product goods
- Strong written communication skills
- Ability to multi-task
Benefits
- Ability to work in a remote/home office
- Ability to travel for offsite events
