S C Johnson & Sonposted 22 days ago
$96,348 - $126,456/Yr
Full-time • Entry Level
Remote • Racine, WI
Chemical Manufacturing

About the position

The Associate OmniChannel Marketing Manager is a key role responsible for assisting in the development and execution of integrated marketing strategies/plans that drive sales and grow market share for our Home Cleaning products within critical customers and classes of trade. For their assigned customer/class of trade, this individual will serve as the primary Omni marketing liaison between our internal teams (brand, sales, product development) to ensure seamless execution of marketing programs across both in-store and online channels. The Associate Omni Channel Marketing Manager will possess a foundational understanding of the retail landscape and a proven track record of contributing to and executing successful, integrated omnichannel marketing campaigns that deliver measurable results. This role requires a collaborative thinker with good communication, organizational, and analytical skills.

Responsibilities

  • Assist in creating & executing successful omni marketing plans, aligned with brand/sales goals & objectives.
  • Support in understanding retailer-specific goals, promotions, and customer/shopper insights.
  • Contribute to leveraging shopper marketing opportunities (i.e., in-store, online/retail media, social, email).
  • Support the management of Omni Marketing budgets for optimal ROI/ROO (Return On Objective).
  • Assist in analyzing market trends & competitor activity to identify growth opportunities.
  • Support the activation of portfolio Price Pack Architecture (PPA) in partnership with NRM and Finance.
  • Assist in the development & execution of unique, bold and impactful in-store marketing programs.
  • Support Omni creative briefing inputs.
  • Collaborate with sales teams for integrated and flawless in-store execution.
  • Assist in analyzing in-store performance (along with other 360 programs) to optimize future programs.
  • Assist in the development & execution of online marketing campaigns.
  • Support the creation of content matrix for asset adoption.
  • Contribute to PDP brief writing for NPDs.
  • Support the management of the Digital Shelf.
  • Stay current on e-commerce, digital trends & best practices.
  • Provide support for Sales and Distribution and Trade and Merchandising from an Omni/Shopper perspective.
  • Provide Shopper Insights to brief customer/channel specific retail needs in Media 2 Cart planning.
  • Serve as resource on Shopper/Retailer insights for Omni Strategy Manager in Packet (Sell-In Story) development & refresh.
  • Collaborate with internal teams seeking and representing the voice of the Shopper (Brand, Sales, CIBA, finance, Supply) for aligned/integrated execution.
  • Support the management and fostering of strong relationships with external agencies and partners (e.g., creative, media, retail media agencies) to drive campaign execution and innovation.
  • Assist in communicating Omni Marketing plans, results, & insights to internal/external stakeholders.
  • Assist in managing, tracking and optimizing Omni Marketing Budgets.
  • Support preparation for and attend Line Reviews and T2T support.
  • Assist in tracking & analyzing campaign performance; contribute to regular reports & insights.
  • Help identify areas for improvement & recommend optimizations.
  • Utilize data analytics to measure ROI & identify key trends, where possible.
  • Support the interpretation and application of insights from Marketing Mix Modeling (MMA) and other advanced analytics to inform future strategy and budget allocation.
  • Assist in analyzing customer growth strategy and priorities within the commerce landscape.
  • Monitor competitor activities to identify opportunities and threats.
  • Assist in analyzing competitor marketing strategies and tactics.
  • Contribute to developing competitive strategies to differentiate our products and brands.

Requirements

  • Bachelor's degree in marketing, Business Administration, or a related field.
  • 3-5 years of experience in marketing or sales, with a focus on shopper/omnichannel marketing within the CPG industry.
  • Proven track record of contributing to and executing successful marketing campaigns that drive sales and grow market share.
  • Experience working with retail customers.
  • Experience supporting marketing budgets and analyzing ROI.
  • Foundational understanding of retail marketing principles and best practices.
  • Legally authorized to work in the United States.

Nice-to-haves

  • You are strongly curious and a self-starter who is both resourceful and scrappy.
  • You have foundational Omni Marketing knowledge and can support integrating shopper marketing efforts across online/offline channels to create a seamless customer experience.
  • You possess some retailer-specific knowledge and are building an understanding of assigned retailer/channel's marketing programs, platforms, and customer base.
  • You like to analyze data, identify trends, and contribute to data-driven decisions.
  • You're a strong communicator with good written and verbal communication skills and can present information clearly and concisely.
  • You are collaborative and have an ability to work effectively with cross-functional teams and build strong relationships with internal and external stakeholders.
  • You're known for good Project/Budget Management skills and can manage multiple tasks simultaneously and meet deadlines while supporting marketing budgets and tracking ROI.
  • You are eager to learn about data-driven targeting/marketing and understanding marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
  • You have basic familiarity with retailer-specific marketing platforms and can provide support for annual JBP negotiation (Retail Media Networks).

Benefits

  • Total compensation packages are at or above industry levels.
  • Bonuses, long-term incentives, matching 401(k) contributions and profit sharing based on company profitability, job level and years of service.
  • Subsidized health care plans.
  • Maternity/paternity/adoption leave.
  • Flexible work arrangements.
  • Vacation purchase options.
  • Recreation and fitness centers.
  • Childcare, counseling services and more.
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