Associate Marketing Manager, Growth

About the position

Join The New York Times as an entrepreneurial and collaborative Associate Growth Marketing Manager within our Growth Marketing team. You will help achieve subscription growth and revenue targets across our diverse product portfolio (News, Cooking, Wirecutter, The Athletic, and Audio). You will report to the Senior Manager of Growth Marketing. You will develop data-driven marketing campaigns across multiple channels to optimize performance and improve growth. We are looking for a motivated, analytical, and creative marketer with digital media experience and an understanding of the subscription business model. You will work a hybrid work schedule working three days per week from our New York City headquarters office.

Responsibilities

• Support end-to-end execution of acquisition and upsell projects across marketing and product surfaces.
• Collaborate with creative, product, and data teams for seamless campaign execution.
• Develop inspiring creative briefs, provide creative feedback, and use data insights for performance improvement.
• Cultivate an understanding of how upper and mid-funnel activities impact lower-funnel results.
• Deepen your understanding of the digital product lifecycle.
• Research industry best practices.
• Participate in product stand-ups and retrospectives to improve business and team outcomes.
• Stay up to date on modern tools, new platforms, and AI use cases for better performance.
• Combine quantitative data with qualitative insights to optimize performance across product and marketing efforts.
• Support the Senior Manager in proposing relevant testing strategies (A/B, multivariate, bandit).
• Contribute to User Research briefs to refine messaging and identify new opportunities.
• Monitor analytics dashboards (e.g., Mode) to suggest real-time adjustments and assess overall performance.
• Assist the Senior Manager in developing performance reports and contributing to planning activities.
• Champion marketing's contribution to our goals.
• Develop fluency in our mobile and web products.
• Participate in our team's culture of training and knowledge sharing.
• Embody the values and behaviors of The New York Times.
• Identify how cultural and industry trends and new technologies can transform our business.
• Demonstrate a solution mindset and a commitment to efficient collaboration.
• Demonstrate support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world.

Requirements

• Bachelor's degree in Marketing, Business, or a related field from an accredited college or university.
• 2+ years of experience in digital marketing, within a subscription-based business.
• 2+ years experience developing campaigns for email, display, search, video, or social channels.
• 2+ years experience analyzing organizing data to identify relevant insights.
• Experience presenting ideas, goals, and results to partners.
• Experience writing and delivering creative briefs, providing constructive creative feedback, and managing marketing projects from concept to execution.
• Understanding of the latest advancements in AI and machine learning relevant to marketing and their potential impact on future strategies.

Nice-to-haves

• Experience within a subscription-based business.

Benefits

• 401k
• health_insurance
• dental_insurance
• vision_insurance
• paid_holidays
• flexible_scheduling
• professional_development