Associate Marketing Manager (Paid Media)

About the position

This role leads the execution, analysis and optimization of paid media campaigns to support Advance Auto Parts and its products and services.

Responsibilities

• Lead the execution, monitoring and measurement of paid social and display media marketing campaigns supporting vendor funding
• Develop original content for paid media campaigns in partnership with external agency partners, internal creative team, Product Marketing Managers, vendors and more
• Partner with Product Marketing Managers on media plan development, creative production and reporting needs
• Serve as daily contact and relationship steward of external agency partners
• Ensure paid social and display media campaign implementation follows organizational and creative guidelines
• Develop standardized paid media campaign tier packages for reporting, communications and recommendations by budget level
• Make informed decisions on vendor paid media campaigns based on past campaign performance
• Stay informed of changing paid media landscape, legal requirements and best practices to inform campaigns
• Drive awareness and distinction for the Advance brand, its subsidiaries and its resources
• Manage budget tracker and communications with finance partners of vendor funded campaigns
• Monitor competitor and relevant industry companies paid media efforts
• Identify gaps and opportunities to streamline, document or otherwise improve the vendor paid media campaign process, specific to paid social and display
• Establish expectations and priorities for vendor paid media campaigns within given resources - time, budget, bandwidth
• Assist with overarching content creation for the AAP brand overall, as needed
• Grow in understanding of business performance, key indicators and product recommendations for paid media campaign effectiveness

Requirements

• Have a minimum of 4 years of corporate social media or advertising experience for a large brand
• Hold a Bachelor's degree in English, Journalism, Communications, Marketing, or a related field; or commiserate experience

Nice-to-haves

• Google ads certification
• Google Analytics certification
• Hootsuite Social Marketing certification
• HubSpot Content Marketing certification

Benefits

• Comprehensive health & wellness benefits