About the position
The Marketing Associate is the primary contact with customers within an assigned region/zone. Perform marketing, sales and consulting functions via telephone and computer to develop, implement, maintain and enhance assigned Dealer marketing and customer attainment and retention goals.
Responsibilities
- Build strong sales and consultative relationships with assigned dealer base through an in-depth program knowledge, a pleasant demeanor and a positive attitude.
- Educate and inform dealer base on current program offerings and services, encourage enrollment, offer consultation regarding current dealer product/service selections and assist dealers with achieving marketing goals.
- Create, update and maintain marketing plans for individual dealers in order to minimize risk and maximize performance.
- Present Marketing plans, trends, and additional suggestions to client/dealers.
- Review changes to the marketplace and industry and assist dealer base in adjusting marketing plans.
- Maintain detailed documentation of dealer communications, including customer service opportunities and complaints, in the Contact Manager system.
- Edit and proof dealer communications.
- Maintain accurate dealer information, data, pricing, list maintenance, customer maintenance.
- Maintain calendars and timelines for assigned marketing initiatives.
- Promote customer acquisition, retention and response while improving brand awareness and return on investment for client.
- Assist in the creation and development of processes and procedures.
- Produce periodic reports and recommendations regarding performance status of dealer base.
- Implement quality control process for marketing materials, dealer selections and dealer originated copy.
- Assist in the resolution of data issues.
Requirements
- Bachelor’s degree (BA or BS) from an accredited four-year college or university required or equivalent experience in Marketing, Sales and/or Customer Service.
- Minimum of one year experience in an Automotive Program as a Marketing Consultant preferred.
- An equivalent combination of experience and education may be considered.
- Experience with Direct Marketing, experience creating/implementing marketing plans.
- Must be able to write reports and business correspondence and have the ability to effectively present the information to management or customers.
- Ability to multi-task.
- Must be able to work with all levels and backgrounds in a diverse workforce.
- Knowledge of Microsoft Office specifically including Word, Excel, PowerPoint, Outlook, Access.
Benefits
- Medical, dental, and vision insurance
- Comprehensive employee assistance program
- 401(k) retirement plan
- Paid time off and holidays
- Paid learning days
