Unileverposted 4 days ago
$86,080 - $129,120/Yr
Mid Level
Burlington, VT

About the position

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.

Responsibilities

  • Maintain digital commerce (dComm) content readiness in Unilever’s systems, including TAB and KWERY, ensuring best-in-class content syndication across our retail footprint.
  • Establish targets, investigate & launch automation opportunities via AI, and build processes to ensure 100% content readiness.
  • Build strong relationships with UL system experts, SVG’s Demand Generation team, the dHub, and retail teams to ensure up-to-date content standards.
  • Own the relationship with our portfolio of technology providers, including integration, day-to-day maintenance and development workstreams to ensure the Marketing teams have the tools necessary to deliver on their goals.
  • Orchestrate contract (re)negotiations & constant re-evaluation of capabilities and roadmaps to keep SVG ahead of the curve.
  • Own the budget & billing process for all MarTech vendors, including inputs to monthly financial cycle.
  • Own SVG.com as a marketing engine, including a streamlined and simplified UX that delivers on our total marketing team’s needs.
  • Partner with the dHub Lead and the Marketing Leadership Team to establish a vision for a simplified SVG.com, including establishing key performance benchmarks.
  • Identify opportunities and headwinds to achieve our business outcomes, and build project plans to address each by partnering with vendors and internal SVG stakeholders.
  • Constantly evaluate new ways to streamline and automate, including leveraging Unilever’s global resources.
  • Establish analytics and performance tracking strategy for marketing technologies within the tech stack.
  • Establish KPIs, track & report on channel effectiveness.
  • Manage, integrate, and align information from multiple sources and consistently report out with learnings and actionable insights to stakeholders.
  • Drive a culture of data-driven decision making by providing actionable, business-based insights sourced from our real-time user behavior (web site, CRM, email, etc.) that encourage a test-learn-evolve practice in our marketing.

Requirements

  • Bachelor’s degree (minimum) in Marketing or equivalent related field experience required.
  • 4+ years relevant technology experience in a Brand Marketing environment, including experience managing execution and development teams.
  • Consumer Packaged Goods (CPG) experience a plus.
  • Experience managing the systems that make up the marketing technology stack, including but not limited to Customer Relationship Marketing (CRM), Email Service Platforms (ESP), Content Management Systems (CMS), website & eComm platforms, Google Analytics & Tag Manager, etc.
  • Possess a thorough understanding of marketing automation, consumer data management, digital asset management, marketing analytics, and digital advertising/promotional technologies.
  • Excellent verbal and written interpersonal and communication skills, whether working with creative, executive, or data-driven teams.
  • A strong collaborator who seeks out cross-functional feedback and input to build comprehensive recommendations and drive well-informed strategies.
  • Self-starter who enjoys technical challenges and embraces new opportunities.
  • Able to stay flexible and agile in fast-paced work environment.

Nice-to-haves

  • Relationship Management & Negotiation
  • Digital & Performance Marketing
  • Communications
  • Asset Development
  • Commercial Acumen

Benefits

  • Health insurance (including prescription drug, dental, and vision coverage)
  • Retirement savings benefits
  • Life insurance and disability benefits
  • Parental leave
  • Sick leave
  • Paid vacation and holidays
  • Access to numerous voluntary benefits
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