Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.
Responsibilities
Maintain digital commerce (dComm) content readiness in Unilever’s systems, including TAB and KWERY, ensuring best-in-class content syndication across our retail footprint.
Establish targets, investigate & launch automation opportunities via AI, and build processes to ensure 100% content readiness.
Build strong relationships with UL system experts, SVG’s Demand Generation team, the dHub, and retail teams to ensure up-to-date content standards.
Own the relationship with our portfolio of technology providers, including integration, day-to-day maintenance and development workstreams to ensure the Marketing teams have the tools necessary to deliver on their goals.
Orchestrate contract (re)negotiations & constant re-evaluation of capabilities and roadmaps to keep SVG ahead of the curve.
Own the budget & billing process for all MarTech vendors, including inputs to monthly financial cycle.
Own SVG.com as a marketing engine, including a streamlined and simplified UX that delivers on our total marketing team’s needs.
Partner with the dHub Lead and the Marketing Leadership Team to establish a vision for a simplified SVG.com, including establishing key performance benchmarks.
Identify opportunities and headwinds to achieve our business outcomes, and build project plans to address each by partnering with vendors and internal SVG stakeholders.
Constantly evaluate new ways to streamline and automate, including leveraging Unilever’s global resources.
Establish analytics and performance tracking strategy for marketing technologies within the tech stack.
Establish KPIs, track & report on channel effectiveness.
Manage, integrate, and align information from multiple sources and consistently report out with learnings and actionable insights to stakeholders.
Drive a culture of data-driven decision making by providing actionable, business-based insights sourced from our real-time user behavior (web site, CRM, email, etc.) that encourage a test-learn-evolve practice in our marketing.
Requirements
Bachelor’s degree (minimum) in Marketing or equivalent related field experience required.
4+ years relevant technology experience in a Brand Marketing environment, including experience managing execution and development teams.
Consumer Packaged Goods (CPG) experience a plus.
Experience managing the systems that make up the marketing technology stack, including but not limited to Customer Relationship Marketing (CRM), Email Service Platforms (ESP), Content Management Systems (CMS), website & eComm platforms, Google Analytics & Tag Manager, etc.
Possess a thorough understanding of marketing automation, consumer data management, digital asset management, marketing analytics, and digital advertising/promotional technologies.
Excellent verbal and written interpersonal and communication skills, whether working with creative, executive, or data-driven teams.
A strong collaborator who seeks out cross-functional feedback and input to build comprehensive recommendations and drive well-informed strategies.
Self-starter who enjoys technical challenges and embraces new opportunities.
Able to stay flexible and agile in fast-paced work environment.
Nice-to-haves
Relationship Management & Negotiation
Digital & Performance Marketing
Communications
Asset Development
Commercial Acumen
Benefits
Health insurance (including prescription drug, dental, and vision coverage)