About the position
Scopely is looking for an Associate Product Marketing Manager to join our Monopoly Go Game in Culver City on a hybrid basis, working 2 days a week from the hub. At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. Monopoly GO! is a worldwide phenomenon, reaching tens of millions of players worldwide. This role is an opportunity to be part of a world-class team of marketers leading promotional efforts for a multi-billion-dollar game. The team is based in Canada, Europe and the US, and works every day to create captivating new experiences for our players.
Responsibilities
- Organise and support GTM planning processes and campaign development across key evergreen features, seasons, and in-game events, serving as DRI for communication and functional planning.
- Work closely with the Sr. Product Marketing Manager to coordinate across product and live operations to execute the product roadmap: communication for cross-functional marketing stakeholders and ensure teams are not facing roadmap blockers.
- Coordinate User Acquisition and Reactivation creative plans to support pipeline management and learnings across evergreen seasons.
- Work closely with our agencies and creative teams to craft compelling marketing collateral to use in cross-functional marketing campaigns and across a range of marketing touchpoints.
- Support App Store Optimisation across the Google Play and Apple App Store, including product page testing, A/B testing new concepts, and ensuring best practice adoption.
- Become an expert in the MONOPOLY GO! game product and roadmap features, supporting marketing and business development initiatives.
Requirements
- Bachelor’s degree or foreign equivalent in Marketing, Business, Advertising, Communication, or related field.
- 1 to 3 years of experience in product marketing, strategic marketing, or a similar role in gaming/entertainment.
- Product or brand marketing on an AAA game, brand, or IP.
- Working cross-functionally across multiple disciplines to drive alignment and functional support.
- Experience working across User Acquisition campaigns and creative development.
- Games publishing partner and platform marketing ecosystem experience.
- Experience working directly with product managers, content, and production teams, inputting and driving marketing priorities in key product work.
Benefits
- Healthcare benefits
- Retirement benefits
- Pet insurance
- Paid holidays
- Paid Scopely free days
- Unlimited paid time off
