About the position
Lucid Software is the leader in visual collaboration and work acceleration, helping teams see and build the future by turning ideas into reality. Our products include the Visual Collaboration Suite (Lucidchart and Lucidspark) and airfocus. We hold true to our core values: innovation in everything we do, passion & excellence in every area, individual empowerment, initiative and ownership, and teamwork over ego. At Lucid, we value diverse perspectives and are dedicated to creating an environment and culture that is respectful and inclusive for everyone. Lucid is a hybrid workplace. We promote a healthy work-life balance by allowing employees to work remotely, from one of our offices, or a combination of the two depending on the needs of the role and team. As a Product Marketing Manager at Lucid, you will be instrumental in driving the continued rapid growth of Lucid's suite of products. Your efforts will primarily be dedicated to supporting the suite of products and other focused solutions targeted towards personas and/or industry verticals.
Responsibilities
- Know our users better than anyone else, including what they need, why they buy, and what they want from us in the future.
- Build and execute comprehensive go-to-market plans for critical product launches focused on product integrations, ensuring marketing and product teams are working in concert to meet customer needs and rapidly grow the business.
- Partner with product teams to research, develop, and launch specific solutions and integrations that will add value for current users, as well as acquire new customers.
- Own positioning and messaging for given product launches and personas, ensuring we tell a highly-relevant, highly-impactful story across all user touchpoints.
- Work closely with sales and customer success in all facets of the sales process, including assisting product marketing managers in creating sales enablement materials.
- Perform detailed competitor research to understand where our products win and opportunities to improve our position in the market.
- Work cross-functionally with the demand generation team and content marketing team to assist with programs, in conjunction with other marketing teams, that drive self-serve usage, and sales opportunities.
- Develop industry-defining thought leadership materials.
- Other duties as assigned.
Requirements
- 2-4 years of product marketing or related experience in enterprise software, with a Bachelor’s Degree in marketing, business, or a related field.
- You are creative, articulate, influential, and engaging, with a proven track record of success.
- You are a self-learner, willing to learn new skills, industries, and platforms—including the most technical aspects and use cases at Lucid.
- You are constantly improving, with an insatiable appetite for learning.
- You take ownership of problems and never shy away from a challenge.
- You are honest, direct, and professional.
- You know how to prioritize your work and the initiatives you champion.
Nice-to-haves
- Experience marketing integrations, partner marketplaces, and/or API platforms.
- Experience working closely with sales and customer success teams to unblock deals and revenue through new product development.
